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《中小券商經(jīng)紀(jì)業(yè)務(wù)服務(wù)營(yíng)銷(xiāo)策略探討——以招商證券為例》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫(kù)。
1、DiscussiononServiceMarketingStrategyforBrokerBusinessofSmall--and--mediumStock-jobbers——ChinaMerchantsSecuritiesTakenasAnExampleMajor：ExecutiveMasterofBusinessAdministrationName：LiZhitaoSupervisor：ProfessorXieLishanAbstractOneofthemostimportantfunctionsofstockmarketisf'mancialfunction．Itca
2、llhelpenterprisesdeveloprapidlySOastopromoteeconomicdevelopment．Therefore，modemeconomicdevelopmentcannotbeseparatedfromthestockmarket．In2006，tradingvolumeincreasedsharplyinChinesestockmarket．Andthen,theinvestmentdemandsgetexplosivegrowththroughtheremainingdevelopmentbefore．Butby2008，duetos
3、lowdowninthegrowthrateofChina’Seconomicdevelopment，the‘Big-smallnon-transferredstocks’issues，EconomicrecessioninworldwideandSOon,Chinesestockmarketdeclinedsubstantiallyandthemarketsentimentfurtherdownturned．However，Chineseeconomy,afterthecurrentroundofthemoderateadjustment，willmaintainalon
4、g—term,stablegrowthinthefuture．Inconclusion,theentireStock-jobbersfirmswillgetmoredevelopmentopportunitiesinthefuture．AsmajorparticipantsinChinesestockmarket，stock-jobbersneedatimelymannertoadapttothenewenvironmentSOthatitiSpossiblethattheyCanwininthenewroundcompetition．ThispapertakesChina
5、MerchantsSecuritiesforexample．FromtheperspectiveofthebusinessofChineseSmall．．a(chǎn)nd．．mediumStock-jobbersdepartments，andbasedontheanalysisonthelatestenvironmentchangessuchastheappearanceofthethird‘party。conservationpolicy，thisarticlegivesappropriateadvicesontheservicemarketingstrategyrelatedto
6、theirdepartments．ThisarticlehasacertaindegreeofreferenceonhowChinesefmaasadjustthemarketingstrategyIIIservicesinthenewenvironment．Thispapersummarizestheever-changingenvironmentofChinesestockmarketinrecentyears，anddescribesthecurrentsituationoffiercecompetitionbetweenmall．a(chǎn)nd．mediumStock-jo
7、bbers．Andthen,itdemonstratestheimportancethatstock-jobberscanimprovecompetitivenessthroughtheoreticalresearch．Thispaperintegratesthetheoriesandthepractices．Thenitref'mestheconceptofstock-jobbersandmarketingservices，andintroducesthethird—party-depositorypolicya
