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1、產(chǎn)品經(jīng)理手冊試用版目錄前言................................................................................................................................................3第一章產(chǎn)品經(jīng)理預(yù)備知識(shí)...................................................................................
2、............................41、產(chǎn)品開發(fā)階段劃分..........................................................................................................................42、產(chǎn)品開發(fā)周期..................................................................................
3、................................................43、產(chǎn)品包概念......................................................................................................................................54、產(chǎn)品版本V、R、M介紹................................................
4、...............................................................5第二章產(chǎn)品經(jīng)理的定位及職責(zé)和信息流向...................................................................................71、總體組織構(gòu)架及部門職責(zé).........................................................................
5、.....................................72、總部產(chǎn)品經(jīng)理的職責(zé)和分部產(chǎn)品經(jīng)理的職責(zé)...............................................................................93、匯報(bào)關(guān)系及信息流向......................................................................................................
6、...............104、總部產(chǎn)品經(jīng)理活動(dòng)列表及KPI......................................................................................................125、分部產(chǎn)品經(jīng)理活動(dòng)列表及KPI...................................................................................................
7、...13第三章產(chǎn)品經(jīng)理的素質(zhì)模型.........................................................................................................15第四章產(chǎn)品經(jīng)理的工作指導(dǎo).........................................................................................................181、與產(chǎn)品經(jīng)理相關(guān)
8、的流程中的活動(dòng).................................................................................................182、市場需求管理..........................................................................................................................