資源描述：
《EY_RE-BIRTH_OF_ECOMMERCE.pdf》由會員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫。
1、Rebirthofe-CommerceinIndiaIndiaisatthecuspofadigitalrevolution.Decliningbroadbandsubscriptionprices,aidedbythelaunchof3Gservices,havebeendrivingthistrend.Thishasledtoanever-increasingnumberof“netizens.”Furthermore,thelikelylaunchof4Gservicesisexpectedtosignificantlyaugmentthecountry’sinternetuserb
2、ase.Internethasbecomeanintegralpartofthisgrowingpopulationsegmentforremainingconnectedwithfriends,accessingemails,buyingmovieticketsandorderingfood.Thechanginglifestylesofthecountry’surbanpopulationhavealsoledmanypeoplerelyingontheinternetfortheirshoppingneeds.Theconvenienceofshoppingfromthecomfor
3、tofone’shomeandhavingawideproductassortmenttochoosefromhasbroughtaboutincreasedrelianceontheonlinemedium.MilanShethPartnerandTechnologyIndustryLeaderErnst&YoungPvt.Ltd.,IndiaForewordThetrendofonlineshoppingissettoseegreaterheightsincomingyears,notjustbecauseofIndia’srisinginternetpopulation,butals
4、oduetochangesinthesupportingecosystem.Playershavemadeintensiveeffortstoupgradeareassuchaslogisticsandthepaymentinfrastructure.Furthermore,theIndianconsumer’sperceptionofonlineshoppinghasundergoneadrasticchange,andonlyforthegood.Giventhesedevelopments,venturecapitalinvestors,whowererestrictingthems
5、elvestothesidelines,arenowtakingakeeninterestinthecountry’se-Commercemarket.Inthisreport,weseektoprovideaninsightintoIndia’se-Commercemarket.Thereportfocusesonthevarioussub-segmentsofthee-Commercemarketandhighlightsfactorsdrivinggrowthacrossthesesegments.Wehavealsoelaboratedonchallengesfacedbystak
6、eholders.Weareimmenselygratefultoindustryleaderswhoparticipatedinoursurveyandhelpeduspresentacomprehensiveperspectiveofthemarket.4
7、Rebirthofe-CommerceinIndiaTableofcontentsMethodology06Executivesummary07Rebirthofe-CommerceinIndia
8、5Chapter1e-Commerce:viewfromthetop091.1Servicesprovidedunderthevario
9、usmodesofe-Commerce101.2Thekeystakeholders111.3HowthemarketevolvedinIndia121.4E-commercemarketsizeinIndia12Chapter2e-Commerceecosystem:enablersfallinginplace172.1Firsttosecondwave:fundamentalenablersfallinginplac
