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1、微博在突發(fā)公共危機(jī)事件中的傳播功能研究目錄1緒論????．．．．．．．．．。．．．．．．．．。。。．．．．．??????．．．．。．．．．。。．。．．。．．???．．。．．．．。。11．1研究背景???????????????????????????．11．2研究目的意義?????????????????????????．21．3文獻(xiàn)綜述???????????????????????????．31．4研究方法???????????????????????????．92微博的概述?????????????????????????????112．1微博的定義
2、及發(fā)展概況?????????????????????112．2微博傳播的理論基礎(chǔ)??????????????????????112．3微博客的傳播過(guò)程與特征????????????????????143微博的傳播功能分析??????????????????????．183．1微博的傳播功能????????????????????????184微博在突發(fā)公共危機(jī)事件中的傳播功能分析????????。214．1微博在“7·23甬溫特大鐵路交通事故”中的傳播功能????????．．214．2微博在“郭美美事件”中的傳播功能???????????????304．
3、3微博在“日本地震引發(fā)食鹽危機(jī)”中的傳播功能??????????334．4微博在突發(fā)公共危機(jī)事件中傳播功能總結(jié)?????????????345問(wèn)題與建議???????????????????????????．．355．1微博在突發(fā)公共事件傳播中的問(wèn)題????????????????355．2建議?????????????????????????????．366結(jié)語(yǔ)．．．．??．??????????．．．．．?．．。。??．．．．．．．．?????．．．。。。。。．．。．38參考文獻(xiàn)???????????????????????????。39后記．．．．．
4、．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．????????．．．．．．．?．．．．．．．．．．．．．．．．．．．??．41IVDirectory1Introductionit,1．1Backgroud1．2Significanceofthestudy??????????··1．3LiteratureReview??????????????·1．4ResearchMethods???????????????????????·2Overviewofmicroblogging????????????1??·3??·92．
5、1Thedefinitionanddevelopmentoverviewofmicroblogging???????112．2Thetheoreticalbasisofthemicrobloggingspread2．3Thedisseminationprocessandcharacteristicsofthemicro-blog????·1444．1Spreadfunctionofthemicroblogging7·23YongWenseriousrailwayaccidents4．2SpreadfunctionofthemicrobloggingGuo
6、Meimeievent????????··304．3MicrobloggingintheJapaneseearthquaketriggeredthespreadfuncfioninthesaltcrisis4．4Microbloggingspreadfunctionintheeventofsuddensummary5ProblemsandSuggestions?????··??????··33pubficcrisis??????·34?????··355．1Microblogginginpubficemergenciesspreadproblem????
7、??????·355．2Suggestions?????‘6Conclusion??????????????··??????·36???????38References····”·”···??????”·”···””·??????·?????··”””·””·?·39Postscript???????··?????????????··??············?????41V第一章緒論1緒論媒介即訊息。從人類社會(huì)的漫長(zhǎng)發(fā)展過(guò)程來(lái)看，真正有價(jià)值的訊息，不是各個(gè)時(shí)代具體的傳播內(nèi)容，而是這個(gè)時(shí)代所使用的傳播工具的性質(zhì)及其開(kāi)創(chuàng)的可能性。因此，媒介是社會(huì)發(fā)展的基
8、本動(dòng)力，每一種新的媒介的產(chǎn)生都開(kāi)創(chuàng)了人類交往和社會(huì)生活的新方式?！溈吮R漢?1
