資源描述：
《Digital Marketing & Communication Strategy.pdf》由會員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫。
1、DigitalMarketing&CommunicationStrategyNewsolutionformarketerDigitalStudioworkshop@digitalstudio.co.idwww.digitalstudio.co.idMobile&InternetUsageMobileandInternetprovidethenewplatformformarketingandadvertisingDailyMediaConsumption7am9am11am1pm3pm5pm7pm9pm11pmNew
2、s,BreakfastTVEntertainment,NewsSportsMorningNewspaper,LeisurePrintNewspaperMagazineMagazinesBreakfastDriveDriveRadioShowTimeTimeJourneyOuttoJourneyOutdoortoWorkLunchHomeCheckMail,Search,News,Sports,Sports,Entertainment,OnlineNews,Shop,Mail,Shopping,SearchResear
3、ch,Mail,SearchMessengerFinanceMessengerSource:PanAsianXMediaSurvey–Synovate(2005Q4)InternetUsagebrowsing89%emailing82%chatting65%socialnetworkingkeydriver50%musicdownloadingcommunication45%onlinegamingcommunity17%videostreamingcontent16%onlineshoppingcommerce7%
4、Source:SynovateDetik.comPro?le55%45%2%8%20%50%20%innovatorearlyadopterearlymajoritylatemajoritylaggardsYahooIndonesiaWAP1.5millionmonthlyvisitors40millionmonthlypageviewstop:onesearch,messenger,mail60%40%13-17yo18-24yo25-34yo35-44yo>45yoIndonesiamobileadvertisi
5、ngmetricsSource:Admob.comadMobservesadsformorethan6000websitesandapplicationsaroundtheworld.Itstoresandanalyzesthedatafromeveryadrequest,impression,andclickandusesthistooptimizeadmatchinginthenetwork.Thisreportisasnapshotofthedatatoprovideinsightintotrendsinthe
6、mobileecosystem.InternetMarketingHowonlineadvertisingcanhelpyouunlockthepotentialoftheboomingAsianconsumermarketmarketingfunneleyeballloyalcustomerspurchaseawarenessconsiderationfavorabilitypurchaseloyaltyintentadvertisinginformation/consumertomasscustomeruserr
7、eviewleadmarketOnlineAdvertising&MarketingObjectiveSearchEngineMarketingSEM=SEO+PPCPaidlistings-PayPerClick(PPC)Naturalororganiclistings-Searchengineoptimisation(SEO)UsetheGoogleKeywordtooltoperformdemand-gapanalysishttps://adwords.google.com/select/KeywordTool
8、ExternalContextualAdvertisingContextualAdServingAdsembeddednexttorelevanteditorialcontentthedownsidesampleonthisapproachBehavioralAdvertisingBehavioralMarketing:targetinguse
