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1、武漢理工大學(xué)碩士學(xué)位論文NewswithotherthreeTVmediaviacomparisonmethod.Inthestudy,IfoundthatWe-chatcommunicatesmoreeffectivethanmicroblog,especiallyintermsofitsinteractiveparticipation,andCCTVNewsdosebetterthanotherprovinceTVmedia.However,therearestillsomeproblemsexistintheWe-chatcommunicationin
2、thesideofoperating,advertisingandmarketing,whichneedstimetocompleteandperfect.Therefore,Ispecificallyproposesomeviablecommunicationskillsandbrandstrategiesforreference,whichwillproducegreatsignificanceforconsummatingchannels,enrichingcontentsandenhancingeffectsofWe-chatcommunicatio
3、n.Keywords:TVmedia;CCTVnews;We-chat;Interactivecommunication;SocialmediaIII萬方數(shù)據(jù)武漢理工大學(xué)碩士學(xué)位論文目錄摘要...............................................................IAbstract..........................................................II目錄.....................................................
4、..........i第1章引言.........................................................11.1研究背景、目的及意義........................................11.1.1研究背景...............................................11.1.2研究目的...............................................21.1.3研究意義...............................
5、.................21.2相關(guān)文獻(xiàn)分析和綜述..........................................31.2.1國內(nèi)外有關(guān)電視媒體的研究...............................31.2.2國內(nèi)外有關(guān)電視媒體微信傳播的研究現(xiàn)狀...................41.3研究方法和思路..............................................61.3.1研究方法...............................................61.3
6、.2研究思路...............................................71.4本研究涉及的相關(guān)概念的界定..................................71.4.1微語境.................................................71.4.2朋友圈..................................................81.4.3整合傳播................................................8第2
7、章電視媒體的微信傳播現(xiàn)狀.......................................92.1電視媒體的發(fā)展現(xiàn)狀與趨勢....................................92.1.1電視媒體的發(fā)展現(xiàn)狀.....................................92.1.2電視媒體的未來走向....................................102.1.3央視新聞的發(fā)展趨勢.....................................142.2電視媒體微信應(yīng)用的基本概況.....
8、..........................
