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1、TourismnetworksandcomputernetworksRodolfoBaggiorodolfo.baggio@unibocconi.itMasterinEconomicsandTourism,BocconiUniversity,Milan,ItalyandSchoolofTourism,TheUniversityofQueensland,AustraliaJan2008AbstractThebodyofknowledgeaccumulatedinrecentyearsonthestructureandthedynamicsofcomplexnetworkshasoffere
2、dusefulinsightsonthebehaviourofmanynaturalandartificialcomplexsystems.Theanalysisofsomeofthese,namelythoseformedbycompaniesandinstitutions,however,hasprovedproblematicalmainlyforthedifficultiesincollectingareasonableamountofdata.ThiscontributionarguesthattheWorldWideWebcanprovideanefficientandeff
3、ectivewaytogathersignificantsamplesofnetworkedsocio-economicsystemstobeusedfornetworkanalysesandsimulations.Thecasediscussedreferstoatourismdestination,thefundamentalsubsystemofanindustrywhichcanbeconsideredoneofthemostimportantintoday’sWorldeconomy.PACS:89.75.Da;89.75.Fb;89.75.Hc;89.20.HhKeyword
4、s:complexnetworks,tourismsystems,web,internetIntroductionThetitleofthiscontributionmimicstheonewrittenbyWellman[1]someyearsago.Inthatone,theauthorwassuggestingacloserelationshipbetweenacomputernetworkandthesocialnetworkofthepeopleusingit.Inhiswords:computernetworksareinherentlysocialnetworks,link
5、ingpeople,organizations,andknowledge.Besidethis,quiteanumberofstudieshave,inonewayoranother,maintainedasimilarinterpretation.ThisletteraimsatexaminingtherelationshipsbetweenthetechnologicalWorldWideWeb(WWW)networkandthecomplexsocio-economicnetworkformedbythecompaniesandorganisationsgroupedinatour
6、ismdestination.Inthesecondpartoflastcentury,tourismhasbecomeprobablythelargesteconomicsectoroftheWorldeconomy.Theboundariesofthetourismandtravelindustryarefairlyindefinite.Itcomprisesawidevarietyoforganisationsofferingdiverseproductsandservicesandexhibitingverylittlehomogeneity.Atourismdestinatio
7、n(TD),theplacetowardstravellersheadfortospendtheirtime,canbebroadlydefinedasageographicalareathatoffersthetouristtheopportunityofexploitingavarietyofattractionsandservices[2].Scholarsandpractitionersconsideritafundamen
