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1、TheEssentialGuidetoOnlineMarketingforFinancialServices1TheEssentialGuideto:EmailMarketingContentsPart1.IntroductiontoFinancialServicesOnlinePart2.ResearchamongFinancialdecision-makersI.CustomerExperiencestodatea.Bankingb.InvestmentsII.WhattheFutureHoldsIII.ConclusionPart3.CaseStudiesI.WestpacII.Co
2、nsciousInvestorIII.NRMAPart4.GettingStartedI.AddingOnlinetotheFinancialMarketingMixII.KeyOpportunitiesAboutthef2Network2TheEssentialGuidetoOnlineMarketingforFinancialServicesPart1.creditcards,mortgagesandcashtruststonameafew.Conversely,thenumberofindependentIntroductiontoFinancial(non-bank)trading
3、siteshasdeclined.ServicesOnlineFinancialservicesisabroadarea.Inpresentingthesurveyfinings,wehavetouchedupontheservicesmostinterestingintermsofconsumerTraffickingMoneyusageandtheirpropensitytochangethisbehaviourinthefuture.NotallfinancialAustraliaisoneofthemost'wired'countriesinserviceswhichwerecov
4、eredinthesurvey9theworld,withapproximately53%^ofthearepresentedinthisbriefsynopsisofthekeypopulationusingtheInterneteverymonth.Asresults.ThefocusisonthoselearningsthatcanoneofthefirstindustriestorecognisethevaluebeleveragedbyfinancialservicesprovidersoftheInternetforoptimisingcustomertoday,tobestm
5、eettheneedsofcustomers,profitability,financialservicesisoneofthebothnowandintheimmediatefuture.high-interest,frequentlyvisitedareasonline.GrowingonlineevenfasterthantheuptakeoftheInternetitself,over5millionpeopleSurveyMethodologycurrentlyvisitfinance-relatedwebsiteseachmonth.^Toputitintoperspectiv
6、e,7outof10Theresearchwasconductedasanopt-insurveypeoplewhousetheInternetonamonthlybasis,acrossthef2NetworkinJuly2001.Over5000seekinformationthatisfinancerelated.peopleparticipated,fromademographicallyrepresentativesampleofAustralianInternetusers.NotethatastheresearchwasconductedBankingonProfitonth
7、ef2Networksites,theresultsrepresentSincethefirstdaysofInternetbanking,theopinionsofpeoplewhoaref2usersandareFinancialServiceprovidershavefocusedonthereforenotpresentedasbeingrepresentativecustomerprofitabilityman
