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1、TeradataCRMTeradataCRM優(yōu)化客戶(hù)關(guān)系創(chuàng)造競(jìng)爭(zhēng)優(yōu)勢(shì)電腦系統(tǒng)事業(yè)群NCRCopyright,2000客戶(hù)關(guān)系管理系統(tǒng)WhyNCRposition-AnalyticalCRM開(kāi)發(fā)一個(gè)新客戶(hù)所花的成本，是維護(hù)一個(gè)既有客戶(hù)的成本的6~10倍增加5%的客戶(hù)挽留率，便可為公司增加60%到100%的獲利。98%以上的促銷(xiāo)用折價(jià)券是被丟棄的。采用分析型CRM解決方案帶來(lái)高投資報(bào)酬(ROI)(以L(fǎng)OWE’S為例，上線(xiàn)后四個(gè)月ROI達(dá)265%。)InteractionWorkflowCustomerServiceTechnicalSupportHe
2、lpDeskMarketingSalesFieldServiceBusinessIntelligenceDataWarehouseDataMartDataMiningDecisionSupportExecutiveInfoDataVisualizationContactChannelPBX,PhoneIVR,FAXWEBE-mailDMFacetoFaceOperationalCRMAnalyticalCRMCollaborativeCRMTeradataCRMAnalyticalCRMNCRCopyright,20002000QuaeroCam
3、paignManagementSoftwareComparativeAnalysis(April2001)Sponsor:TheDirectMarketingAssociationCompetitionincludedover20topCRMcompaniesTeradataCRM:WinnerTeradataCRM:WinningAcclaim!2001DMReviewReadershipAwardWinnerinTwoCategories:CRM,andBusinessSolutions&AnalyticApplications(Se
4、condConsecutiveYearForCRMAward)“TeradataCRM:FinalistintheCustomerAnalyticscategoryfor‘pioneeringproduct’functionalityFeb2001DataWarehousingInstitute2000NCDMExcellenceAwardFrom:DirectMarketingAssn.Jointawardw/Lowe’sCompaniesCriteria:“Ingenuity,CreativityandDramaticResultsinCRM
5、”2001CRMIndustryAwardBusinessIntelligence/CRMmagazineWinner:RoyalBankofCanadaUsingTeradataCategory:“ProjectoftheYear–LargeOrganization”2000CRMExcellenceAwardTechnologyMarketingCorp.Forcontributionstotherefinementofcustomerrelationshipmanagement(CRM),withemphasisontechnologica
6、linnovation2001BestPracticeAwardInstituteforManagementInformationSystems,receivedbyTeradataforCRMPerformanceatDeutschePost.Germany,October2001NCRCopyright,2000DatawarehouseOLAPAdvancedanalyticsCampaignmanagementThebrainorganizes,plans,anddirectsaction…CallCenterSalesForceAuto
7、mationPointofSalee-commerce…andthearmsandlegsexecutethedesiredactionAnalyticOperationalTheCRMSpaceNCRCopyright,2000MakeYourOperationalMarketingSystemsSmarterWithAnalyticalCRMOperationalCRMtomanageeachtouchAnalyticalCRMforcross-channelcustomerintelligenceandoptimizedcustomerco
8、mmunications360degreeCustomer6><#00aa00'>ViewInteractTransactService
