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1、1編號本科生畢業(yè)設(shè)計（論文）題目：OnFeaturesofEnglishAdvertisingLanguage二〇一一年九月3Contents摘要《簡明大不列顛百科全書》（15版）對廣告的定義是：廣告是傳播信息的一種方式，其目的在于推銷商品、勞務(wù)服務(wù)、取得政治支持、推進(jìn)一種事業(yè)或引起刊登廣告者所希望的其他的反映。廣告信息通過各種宣傳工具，傳遞給它所想要吸引的觀眾或聽眾。隨著我國經(jīng)濟(jì)體制改革的深入和社會主義市場經(jīng)濟(jì)的確立與發(fā)展對外經(jīng)濟(jì)交往日益頻繁出口廣告逐漸發(fā)展成為企業(yè)促進(jìn)出口銷售、開拓海外市場的一個主要手段。相應(yīng)地，外國廣告的大量涌入也使之成為我國企業(yè)和消費者獲取商品
2、經(jīng)濟(jì)信息的重要來源。如何恰如其分地運用和理解廣告英語以實現(xiàn)廣告的目的，已是擺在進(jìn)出口商、廣告人員及廣大消費者面前的一個現(xiàn)實問題。本文從廣告語的語言特點開始研究，以進(jìn)一步促進(jìn)對廣告的了解。關(guān)鍵詞：廣告、特點、句法、詞匯、修辭11113ContentsABSTRACT"ConciseEncyclopaediaBritain"(15thedition)ofthedefinitionofadvertising:advertisingisawayofdisseminatinginformation,thepurposeistosellgoods,laborservices,too
3、btainpoliticalsupportandpromoteacauseorleadtothedesiredadvertisertheotherreflected.Advertisinginformationthroughavarietyofpromotionaltools,passitwantstoattractviewersorlisteners.WiththedeepeningofChina'seconomicreformandthesocialistmarketeconomy,establishmentanddevelopmentofforeigneconom
4、icrelationshavebecomeincreasinglyfrequentexportsgraduallydevelopedintoacorporateadvertisingtopromotetheexportsales,andoverseasmarketsasamajormeans.Accordingly,theinfluxofforeignadvertisingtobecomeChina'senterprisesandconsumerstoobtaingoodsanimportantsourceofeconomicinformation.Howtoappro
5、priatelyuseandunderstandingofadvertisingEnglishinordertoachievethepurposeofadvertising,hasbeenplacedintheimportandexportbusiness,advertisingstaffandconsumersfacearealproblem,Thispaperwilldiscussthisproblem.Keywords：advertise,factors,syntactic,vocabulary,rhetorical.11113ContentsCONTENTSCH
6、APTER1FeaturesofAdvertisingsyntactic….….………...………..11.1Usingsimplephrases………………….............................................………11.2Compoundsentences……………………...........................……………………..11.3UsingEllipticalsentences………………..........................………………………11.4Usingimperatives.....
7、...............................................................................11.5Negationless...............................................................................................11.6Usedactivevoiceandpresenttense................................................
