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1、天津大學(xué)碩士學(xué)位論文中國石油錦州石化分公司產(chǎn)品戰(zhàn)略分析與研究姓名：杜洪建申請學(xué)位級別：碩士專業(yè)：工業(yè)工程指導(dǎo)教師：杜綱;際貴根20020701ABSTRACTThepetrochemicalenterprisesinourcountrya∞facingaseverecompetitioncircumstanceaftersystemreformandChinajoinintoWTO．Howtoanalyseandadjusttheproductztrategyoftheenterpriseis8nimport
2、antandpracticalproblemwhichrelatetothelong·termdevelopmentofit．Inthispaper,anin-depthstudyontheproductstrategyanalysisprocessandadjustpolicyofJinzhouPetrochemicalSubcompanyOinzhouPetrochemicalforshort)isconduetedbasedonthemodel'nmanagementtheoriesandindustr
3、ialengineeringanalysismethods．Firstly，thispaperanalysesexternalandinternalfactorsinjinzhouPetrochemical’sproductstrategyindc轆ii．Intheexterior,themajorfactorsinmacro-circumstancesandindustrialcircumstancesthatinfluencetheproductdevelopmentareanalysed．Inthein
4、terior,thesuperiorteehoologiesandthecotecompetenceofthecompanyareanalysedandevaluated，aevaluationindicessystemofcorecompetenceandaAHP-fuzzysyntheticevaluationmodel黼built．Secondly．theproductstructureandtheproductlifecycleofJinzhouPetrochemicalareanalysed．Thi
5、spaperanalysestheproductstructureandeconomicbenefitcontributionofthreekindsproducts--finishedoilproduct，chemicalproductandadditive，andanalysesthestrategicstatusofthreekindsproductsbasedthemethodofBCGanalysis．Thelifecyclecurveandstageofeverykindproducts∽anal
6、ysedatthesametime．Thirdly,thedemandofJinzhouPetrochemical’sleadingproductsisforecasted，Aregressionanalysismodelisbuilttoforecastthedemandofpolypropylene．Atrendanalysisandforecastofisopropylalcoholandotherproductsof]inzhouPetrochemicalaremade．Atlast，theprodu
7、ctstrategyofJinzhouPetrochemicalisstudied，adjustingprojectofstrategicproducttransferandproductstrategyobjectaledesignedandthemajormeasuresofproductstrategyarediscussed．Keywords：petrochemicalenterprisesproductstrategycorecompetenceproductlifecycledemandforec
8、ast獨創(chuàng)性聲明本人聲明所呈交的學(xué)位論文是本人在導(dǎo)師指導(dǎo)下進(jìn)行的研究工作和取得的研究成果，除了文中特別加以標(biāo)注和致謝之處外，論文中不包含其他人已經(jīng)發(fā)表或撰寫過的研究成果，也不包含為獲得叁鲞盤鱟或其他教育機(jī)構(gòu)的學(xué)位或證書而使用過的材料。與我一同工作的同志對本研究所做的任何貢獻(xiàn)均已在論文中怍了明確的說明并表示了謝意。??櫞拗塹?期：∥z年夕∥日學(xué)位論文版權(quán)使用授權(quán)書本學(xué)位論文作者完全了解叁鲞盤塋有關(guān)保留
