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《城市旅游產(chǎn)業(yè)競爭力研究——以沿渤海四城市為例》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫。
1、摘要本文研究的主要目的在于發(fā)展和完善競爭力在旅游產(chǎn)業(yè)領(lǐng)域的應(yīng)用理論體系；探索進(jìn)行城市旅游產(chǎn)業(yè)競爭力分析的方法；通過對(duì)沿渤海四個(gè)城市旅游產(chǎn)業(yè)競爭力的實(shí)證分析，為這些地區(qū)及其它相似區(qū)域的旅游決策者提供一個(gè)具有可操作性的新思路、新方法。本文采用層次分析法(AHP)確定指標(biāo)權(quán)重；采用算術(shù)加權(quán)平均法計(jì)算沿渤海四城市旅游產(chǎn)業(yè)競爭力得分；采用比較分析法、定性分析與定量分析相結(jié)合的方法對(duì)沿渤海城市旅游產(chǎn)業(yè)競爭力進(jìn)行研究。首先，從概念上對(duì)旅游產(chǎn)業(yè)、產(chǎn)業(yè)競爭力、城市旅游產(chǎn)業(yè)競爭力進(jìn)行界定，分析城市旅游產(chǎn)業(yè)競爭力的影響因素，對(duì)國內(nèi)外一些專家學(xué)者的競爭力理論和產(chǎn)業(yè)競爭力、旅游競爭
2、力的分析評(píng)價(jià)模型進(jìn)行探索研究，嘗試性地提出了城市旅游產(chǎn)業(yè)競爭力評(píng)價(jià)模型。其次，通過建立城市旅游產(chǎn)業(yè)競爭力影響因素的分析和評(píng)價(jià)模型，從旅游產(chǎn)業(yè)競爭業(yè)績、旅游競爭潛力和旅游環(huán)境支持力三個(gè)方面構(gòu)建城市旅游產(chǎn)業(yè)競爭力評(píng)價(jià)指標(biāo)體系。再次，選用層次分析法(AHP)和加權(quán)算術(shù)平均法計(jì)算沿渤海四城市的旅游產(chǎn)業(yè)競爭力得分，并將各城市各層次指標(biāo)進(jìn)行橫向分析研究，找出對(duì)旅游產(chǎn)業(yè)競爭力產(chǎn)生影響的指標(biāo)因素。，．‘最后，總結(jié)沿渤海四個(gè)城市旅游產(chǎn)業(yè)競爭力現(xiàn)存的問題，針對(duì)這些問題從加強(qiáng)區(qū)域旅游合作、增強(qiáng)經(jīng)濟(jì)活力、培育旅游專業(yè)人才、提升旅游資源吸引力和加大促銷力度拓展旅游市場(chǎng)等方面提出沿渤
3、海城市提升城市旅游產(chǎn)業(yè)競爭力的對(duì)策。關(guān)鍵詞：城市旅游產(chǎn)業(yè)競爭力評(píng)價(jià)指標(biāo)體系評(píng)價(jià)模型層次分析法ⅢAbstractTheaimsofthisdissertationa∞todevelopandimprovecompetitivenessinappliedtheorysystemofthetouristindustry,andtoexplorethemethodSofconductingtouristindustrycompetitivenessanalysisindifferentcities．Byanalysisthetouristindustrycompe
4、titivenessofthefourcitiesalongtheBohaiSea,amanageablenewthinkingandmethodwillbeprovidedtothetouristpolicymakersintheseregionsandothersimilarregions．AnalyticHierarchyProcess(AHP)isadoptedinthisdissertationtodefineindexweight．Arithmeticweightcalculationaveragemethodisadoptedtoscoret
5、hecompetitivenessofthesefourcitiesalongtheBohaiSea．TouristindustrycompetitivenessofthecitiesalongtheBohaiSeaissearchedcombiningcontrastiveanalysismethod，qualitativeanalysismethodandquantitativeanalysismethod．Firstly,touristindustry,industrycompetitiveness，citytouristindustrycompet
6、itivenessaredefinedrespectivelyintermsoftheirconcepts；theinfluencingfactorstocitytouristcompetitivenessareanalyzed．Competitivene-SStheory,industrycompetitivenessandtouristcompetitivenessanalyzingandevaluatingmodelsofsomeexpertsandscholar,bothhomeandabroadareexploredandrese剮-ckamod
7、elofcitytouristindustrycompetitivenessevaluationistentativelyputforward．Secondly,throughtheestablishmentofcitytouristindustrycompetitivene—SSinfluencingfactorsanalysisandevaluationmodel，allevaluationindexsystemofcitytouristindustrycompetitivenessisstructuredfromthreeaspects，namely
8、,touristindustrycompetition刪eveme
