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1、CONFIDENTIAL2012-07-23FINALBaiduAnnouncesSecondQuarter2012ResultsBEIJING,China,July23,2012–Baidu,Inc.(NASDAQ:BIDU),theleadingChineselanguageInternetsearchprovider,todayannounceditsunauditedfinancialresultsforthesecondquarter1endedJune30,2012.SecondQuarter2012Highlights?Totalreve
2、nuesinthesecondquarterof2012wereRMB5.456billion($858.8million),a59.8%increasefromthecorrespondingperiodin2011.?Operatingprofitinthesecondquarterof2012wasRMB2.815billion($443.1million),a51.5%increasefromthecorrespondingperiodin2011.?NetincomeattributabletoBaiduinthesecondquartero
3、f2012wasRMB2.770billion($436.0million),a69.6%increasefromthecorrespondingperiodin2011.DilutedearningsattributabletoBaiduperADSforthesecondquarterof2012wereRMB7.86($1.24);dilutedearningsattributabletoBaiduperADSexcludingshare-basedcompensationexpenses(non-GAAP)forthesecondquarter
4、of2012wereRMB8.01($1.26).“Wearepleasedtoannouncestrongresultsforthesecondquarterdespitemacroheadwindsandchallengingcomparisonswiththesameperiodlastyear,”saidRobinLi,chairmanandchiefexecutiveofficerofBaidu.“Oureffortstoexpandourcustomerbasecontinuetomakesolidprogress.”Mr.Licontin
5、ued,“Inthecomingquarters,wewillmaintainmomentumbyrollingoutoptimizedsalesprocessesandmoreadvancedtoolstohelpcurrentandpotentialcustomersincreasereturnsontheironlinemarketingspend.WewillalsocontinuetoactivelyexplorethevastopportunitiesinChina’sfast-emergingmobileInternetandclouds
6、ectors.”JenniferLi,Baidu’schieffinancialofficer,commented,“Weonceagainpostedsolidgrowthonthetopandbottomlinesevenaswecontinuedtoinvestaggressivelyinexpandingournetworkinfrastructureandtalentbase.Movingforward,thisrobustinvestmentstrategywillbekeytoachievinglong-term,sustainableg
7、rowthandstrengtheningBaidu’spositionattheheartofChina’sInternetecosystem.”SecondQuarter2012ResultsBaidureportedtotalrevenuesofRMB5.456billion($858.8million)forthesecondquarterof2012,representinga59.8%increasefromthecorrespondingperiodin2011.Onlinemarketingrevenuesforthesecondqua
8、rterof2012wereRMB5.452billion($858.1million),re
