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1、全域旅游視域下馬嵬驛鄉(xiāng)村旅游發(fā)展研究摘要現(xiàn)階段,中國(guó)旅游業(yè)已經(jīng)迎來(lái)了一個(gè)煥然一新的面貌,呈現(xiàn)出“普遍化、產(chǎn)業(yè)化”的特點(diǎn)。二零一五年,我國(guó)的GDP中旅游產(chǎn)業(yè)帶動(dòng)產(chǎn)生的經(jīng)濟(jì)收入占比超過(guò)了50%。與此同時(shí),我國(guó)居民的可支配收入水平是在不斷提高的,人們對(duì)于旅游消費(fèi)的投入也是在不斷增加的,旅游業(yè)開(kāi)始獲得了快速發(fā)展。在發(fā)展旅游的大環(huán)境下,全域旅游作為一種新的旅游發(fā)展模式慢慢地受到了人們的喜愛(ài)和認(rèn)可,從而加速了我國(guó)鄉(xiāng)村旅游的轉(zhuǎn)變和發(fā)展。鄉(xiāng)村對(duì)全域旅游發(fā)揮著不可或缺的載體作用,它慢慢的成了一個(gè)地區(qū)不可或缺的一部分,因此創(chuàng)新鄉(xiāng)村旅
2、游的轉(zhuǎn)型模式,擴(kuò)大旅游產(chǎn)業(yè)結(jié)構(gòu)是提升鄉(xiāng)村旅游的潛在要求。在經(jīng)濟(jì)新常態(tài)情況下,發(fā)展全域旅游和發(fā)展鄉(xiāng)村旅游,我們必須要樹(shù)立全域旅游的觀念,讓全域旅游發(fā)揮應(yīng)有的指導(dǎo)作用,只有這樣我國(guó)鄉(xiāng)村旅游的競(jìng)爭(zhēng)力才會(huì)有很大的提升。本文以馬嵬驛鄉(xiāng)村旅游為例,在全域旅游的視角下探究鄉(xiāng)村旅游發(fā)展的新方法,以對(duì)馬嵬驛鄉(xiāng)村乃至其他區(qū)域的旅游業(yè)發(fā)展帶來(lái)借鑒。關(guān)鍵詞:全域旅游;馬嵬驛;鄉(xiāng)村旅游AbstractAtpresent,China'stourismindustryhasusheredinawholenewface,showinga"uni
3、versal,industrial"characteristics.In2015,theeconomicincomethatwasdrivenbythetourismindustryaccountedformorethan50%ofourcountry’sGDP.Atthesametime,bothofthedisposableincomeandtheinvestmentintourismconsumptionofourresidentswereincreasing,whichmadethetourismindu
4、strytogetarapiddevelopment.Asanewtourismdevelopmentmodel,globaltourismwaspopularwithpeopleslowlyandgotmoreandmorerecognitionintheenvironmentofdevelopingthetourism,thusacceleratingthetransformationanddevelopmentofruraltourisminourcountry.Ruralhasplayedanindisp
5、ensableroleintheglobaltourism,itslowlybecameanintegralpartofanarea,soinnovatingthetransformationmodelofruraltourism,expandingthetourismindustrystructureisthepotentialrequirementstopromotetheruraltourism.Intheneweconomicsituation,inordertodeveloptheglobaltouri
6、smandtheruraltourism,wemustestablishtheconceptofglobaltourism,lettheglobaltourismplayaguidingrole,onlyinthiswaycanthecompetitivenessofChina'sruraltourismbegreatlyimproved.Inthispaper,wetakeMaWeiyiruraltourismasanexample,toexplorenewwaysofruraltourismdevelopme
7、ntintheperspectiveofglobaltourism,sothattobringreferencetothetourismdevelopmentofMaWeiYiruralandotherareas.Keywords:globaltourism;MaWeiYi;ruraltourism目錄TOCo"1-3"huHYPERLINKl_Toc6717摘要IHYPERLINKl_Toc1017AbstractIIHYPERLINKl_Toc5150目錄IIIHYPERLINKl_Toc167
8、87一、緒論1HYPERLINKl_Toc3508(一)研究背景1HYPERLINKl_Toc8517(二)研究目的和研究意義1HYPERLINKl_Toc24167(三)研究?jī)?nèi)容和研究方法2HYPERLINKl_Toc24694(四)研究現(xiàn)狀及發(fā)展趨勢(shì)3二、相關(guān)概念及內(nèi)涵4(一)全域旅游4HYPERLINKl_Toc31395(二)鄉(xiāng)村旅游5(三)全域旅游和鄉(xiāng)