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1、CreatingEffectiveProposalsProposalWriting--GeneralRulesCONSULTINGAQuotationforAllWriters“IFIHADMORETIME,IWOULDHAVEWRITTENASHORTERLETTER.”WinningProposalTextRFPCompliantDirectandConciseClientSpecificGeographicSlantSpecificExamplesTellsHowandWhyEmpatheticGuidelinesandTipstoGetTher
2、eVerifyYourWritingAssignmentsKnowthesectionsyouareassignedtowriteConsulttheProposalOutlinefordeadlinesandpageconstraintsIfconfused,consultwithPartner,ProposalManager,orProposalCoordinatorDon’tassumeanythingBepromptwithyoursections-proposalsdependonorganizationandpunctualityUnders
3、tandingRFPComplianceReadtheRFPBEFOREyoustartwritingUnderstandwhatisrequiredinyoursection(s)PaycloseattentiontotheRFP“evaluationcriteria”Understandresponseformat-verifyifyouareunsureIfyouhavecomplianceconcerns,talktotheProposalManagerBEFOREyoustartwritingQuestionscanbeposedtothecl
4、ientthatclarifytherequirementCreativeresponsescanbedevelopedWritingRFP-CompliantTextWriteforeaseofevaluationEvaluatortendstolookforRFPsectionnumberreferences,RFPwordingEvaluatorusescompliancechecklistsWriteresponseformataccordingtoRFPQ/Aformatvs.standardformatThendiscusshowwewill
5、accomplishorexceedtherequirementComplianceExampleRequirement:Vendorwillberesponsibleforsystemperformancetuning.Non-Compliant:“KPMGwillconductsystemperformancetuning.”Compliant:“UsingourprovenOSIIGmethodology,KPMGwillconductsystemperformancetuningbycompletingthefollowingtasks:Setu
6、pmodeldatabaseenvironmentLoadcomparablevolumesofdataRuntheapplicationrepeatedlyRecordandverifyresults”WhattodoWhenThere’sNoRFPKPMGPartner/BDM/Sr.ManagershouldfilloutanOpportunityFactSheet(OFS)ContainsmuchoftheinformationfoundinanRFPBecomes,ineffect,theRFPfortheproposalRefertoOFSf
7、orguidance/themesWhenindoubt,askProposalManagerAgain,don’tassumeanythingPreparingtoWriteThinkbeforeyouwriteFightthetemptationtodiginThinksomemoreComposegraphicsfirst(representvisually)HelpsorganizeideasObtainpre-formattedsectiontemplateandstyleguidefromProposalCoordinatorEnsuresc
8、onsistentheadings,fonts,appearanceIncrea