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1、BUSINESSETHICS&SOCIALRESPONSIBILITY商業(yè)倫理與社會(huì)責(zé)任BusinessEthicsandSocialResponsibilityBusinessDecisionsFirm’sEarningsValueofFirmResponsibilityto:CustomersEmployeesStockholders(creditors/investors)EnvironmentCommunityHOWBehonestaboutproductssold；Establishingprogramtoreceiveandresolvecomplaints
2、;Conductingsurveystoassesscustomersatisfaction;IMPACTGainthetrustofcustomers;Increaserevenue.HOWTreatemployeeswell;Allowequalopportunityforhiringandpromotion;Establishingprogramtoreceiveandresolvecomplaints;Conductingsurveystoassessemployeesatisfaction;IMPACTGainthetrustofemployees;Incre
3、asedeffortbyemployees.HOWDisclosingfinancialinformationperiodically;Createincentivesformanagerstoensurethattheirdecisionsareintendedtomaximizethestockprice;Managethebusinesswellsothatcreditorscanbepaidontime.IMPACTGainthetrustofinvestors,whichallowsthefirmtomoreeasilyobtainadditionalfund
4、ingfrominvestors;Gainthetrustofcreditors,whichallowsthefirmtomoreeasilyobtainadditionalfundingfromcreditors.HOWEnsurethatproductionprocessdoesnotharmtheenvironment;Complyingwithgovernmentalregulationsonenvironment;Complyingwithself-imposedenvironmentalguidelines.IMPACTGainthetrustofallst
5、akeholdersthatthefirmisnotharmingtheenvironment.HOWDemonstrateacommitmenttothecommunitywherethecustomerslive;Sponsoringcommunityactivities.IMPACTGainthecontinuedsupportofcustomerswhomaybuyproductsinthefutureKeyTerms:Affirmativeaction:平權(quán)法案，（支持、鼓勵(lì)聘用女性、少數(shù)族裔等受歧視者的）積極行動(dòng)或措施，反歧視行動(dòng)Institutionali
6、nvestors:金融機(jī)構(gòu)投資者，有組織的集體投資者Shareholderactivism:股東積極主義，長(zhǎng)毛股東Monopoly:壟斷，專(zhuān)賣(mài)Consumerism:消費(fèi)主義（認(rèn)為高消費(fèi)對(duì)個(gè)人和社會(huì)有利的看法）；保護(hù)消費(fèi)者利益主義Sexualharassment:性騷擾ThankYou~
