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1、TableofContents1.EmergingMarketforLowPowerServicesandApplications41.1IoTdevelopment&GrowingDemandforLPWA41.2NB-IoTUseCases&MarketPotential52EmergingLowPowerTechnologies62.1IntroductiontoNB-IOT(BestSolutionForLPWA)62.2TheNB-IOTdeploymentscenarios72.3Lowband,anexcellentchoiceforfastdeploy
2、ment83.ShapingtheBusinessmodel93.1ValueChainandPartnerships93.2BusinessPotential&Revenuemodel103.3Summary104IOTUsecase114.1IOTPublic114.2IOTIndustry134.3IOTAppliance154.4IOTPersonal165OperatorReferenceCases185.1SmartParking185.2SmartMetering195.3PetTracking206Glossary22ExecutiveSummaryT
3、heLPWAmarkethasexistedforabout10years;it’snotanewthing.Thecurrenttechnologies(solutions)supportingthismarketarefragmentedandnon-standardized,thereforethereareshortcomingslikepoorreliability,poorsecurity,highoperationalandmaintenancecosts.Furthermore,thenewoverlaynetworkdeploymentiscompl
4、ex.NB-IOTovercomestheabovedefects,withalltheadvantageslikewideareaubiquitouscoverage,fastupgradeofexistingnetwork,low-powerconsumptionguaranteeing10yearbatterylife,highcoupling,lowcostterminal,plugandplay,highreliabilityandhighcarrier-classnetworksecurity,unifiedbusinessplatformmanageme
5、nt.Initialnetworkinvestmentmaybequitesubstantialandsuperimposedcostsareverylittle.NB-IOTperfectlymatchesLPWAmarketrequirements,enablingoperatorstoenterthisnewfield.NB-IOTenablesoperatorstooperatetraditionalbusinessessuchasSmartMetering,Tracking,byvirtueofultra-low-cost($5)modulesandsupe
6、rconnectivity(50K/Cell),alsoopensupmoreindustryopportunities,forexample,SmartCity,eHealth.NB-IOTmakesitpossibleformorethingstobeconnected,butalsomanagingthecommercialvalueoftheresultingBigDataisabigtask,operatorscancarryoutcooperationwithrelatedindustries,inadditiontosellingconnections,
7、theycanalsoselldata.1.EmergingMarketforLowPowerServicesandApplications1.1IoTdevelopment&GrowingDemandforLPWATheInternetofThings–IoT–hasmovedfromfictiontoreality.By2020,therewillbeover14billionnetwork-enableddevices,accordingtotheInternationalEnergyAgency.Thiscomparestoapproxima
