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1、BusinessCommunicationRevisionInthisclass,studentswilllearn:Mainterms.Structureofsomegenresintextbook.Objectives章節(jié)設計具體寫作體裁的每一章節(jié)一般分為四個部分：1.Introduction1.1Definition2.Classification3.GenreFeatures3.1CommunicativePurposes3.2LinguisticFeatures3.3StructuralFeatures4.WritingTech
2、niquesTermsChapter1FundamentalsofBusinessCommunicationCommunicationisanexchangeofmessagesbetweenindividualsforthepurposeofcreatingorinfluencingthemeaningthatothersassigntoevents.(p.4)Keypoints:exchangeofmessages（溝通的實質(zhì)：交流信息）creatingorinfluencing（溝通的目的：相互影響和融合）TheProcessofC
3、ommunication (9elements)Senders（信息發(fā)送者）(P5)Participantsinthecommunicationprocesswhocommunicatemessagestoanaudiencearecalledsenders.Message（信息）(P5)Amessageisthewritten,oral,ornonverbalcommunicationthatsendertransmitstoanaudience.Encoding（編碼）(P6)Theactivityofthesenderchoosin
4、gcertainwordsornonverbalmethodstosendanintentionalmessageiscalledencoding.Channel（渠道、媒介）Channelisthemediumthroughwhichthemessagesenderthemessagereceivercommunicate.Decoding（解碼）Theactivityofthereceiverattachingmeaningtothewordsorsymbolsthatthesendersendsiscalleddecoding.Re
5、ceiversaretheaudiencetowhommessagesaredirected.Receivers（信息接收者）(P6)Feedback（信息反饋）Feedbackconsistsofmessages—verbalandnonverbal—thatconveyareactiontothecommunicator’smessage.Noise（干擾因素）Itreferstoallthefactorsthatinterferewiththeexchangeofmessages.InternalnoiseExternalnoise
6、(最典型)SemanticnoiseContextThecommunicationcontextreferstothesituationinwhichcommunicationtakesplaceandtoeveryfactoraffectingitstransmission.PhysicalcontextSocialcontextInterpersonalcontextTheFlowofCommunication(P8)CommunicationandCultureHigh-contextcultureandLow-contextcul
7、tureEdwardT.HallHigh-contextculturesprefertousehigh-contextmessagesinwhichmostofthemeaningiseitherimpliedbythephysicalsettingorpresumedtobepartoftheindividual’sinternalizedbelief,values,andnorms;verylittleisprovidedinthecoded,explicit,transmittedpartofthemessage.High-cont
8、extcultureP10Low-contextculturesprefertouselow-contextmessages,inwhichthemajorityoftheinformatio
