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1、對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文冠呈文化創(chuàng)意產(chǎn)業(yè)園項(xiàng)目可行性分析報(bào)告姓名：穆金申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：高級(jí)管理人員工商管理指導(dǎo)教師：范黎波20070401摘要本篇論文對(duì)冠呈文化創(chuàng)意產(chǎn)業(yè)園項(xiàng)目進(jìn)行了詳細(xì)介紹，通過對(duì)現(xiàn)行北京市房地產(chǎn)政策與房地產(chǎn)開發(fā)形勢(shì)以及城市發(fā)展總體規(guī)劃進(jìn)行分析，制定出符合本企業(yè)的戰(zhàn)略性發(fā)展規(guī)劃。文章首先介紹了項(xiàng)目背景信息，并列出了項(xiàng)目建設(shè)的必要性；第二部分根據(jù)北京市總體經(jīng)濟(jì)狀況、北京市房地產(chǎn)市場(chǎng)以及區(qū)域房地產(chǎn)項(xiàng)目對(duì)項(xiàng)目進(jìn)行了全面的市場(chǎng)分析；第三部分列出相關(guān)數(shù)據(jù)，對(duì)項(xiàng)目進(jìn)行經(jīng)濟(jì)分析和效益評(píng)估；第四部分針對(duì)所要開發(fā)的房地產(chǎn)項(xiàng)目現(xiàn)有情況地理位置以及公共建筑開
2、發(fā)前景，進(jìn)行整體項(xiàng)目建設(shè)規(guī)劃，制定專門針對(duì)本項(xiàng)目的產(chǎn)品定位及運(yùn)營(yíng)策略，對(duì)建設(shè)內(nèi)容中的總體設(shè)計(jì)和各個(gè)單項(xiàng)專業(yè)的設(shè)計(jì)及所面臨問題作出詳細(xì)的解決方案，充分考慮項(xiàng)目建設(shè)實(shí)施過程中的問題及解決辦法。文章最后得出分析結(jié)論：項(xiàng)目的開發(fā)對(duì)提高該地區(qū)商業(yè)、服務(wù)業(yè)綜合配套水平有著很大的作用，具有較好的社會(huì)效益；項(xiàng)目的建設(shè)有利于該地區(qū)環(huán)境的改善，可以較好提高該地區(qū)城市建設(shè)的水平，符合北京市城市發(fā)展規(guī)劃，具有較好的環(huán)境效益；通過項(xiàng)目的財(cái)務(wù)評(píng)價(jià)，本項(xiàng)目建設(shè)周期短，投資回報(bào)率較高，具有較好的投資收益?？傮w來說，項(xiàng)目具有可行性。主題詞：冠呈文化創(chuàng)意產(chǎn)業(yè)園可行性分析AbstractThispap
3、erhascarriedonthedetailedintroductiontotheGuanChengpetitioncreativityindustrygardenproject,throughcan-losontheanalysistothepresentBeijingrealestatepolicyandthepropertydevelopmentsituationaswellastheurbandevelopmentoverallplan,formulatesconformstothisenterprise'sstrategicdevelopmentpla
4、n．T1learticlefirstintroducedtheprojectbackgroundinformation,compoundlefltheproiectconstmctionnecessity；ThesecondpartaccordingtotheBeijingoveralleconomicalcondition,theBeijingrealestatemarketaswellastheregionrcalestateprojecthascarriedonthecomprehensivemarketanalysistotheproject；Thethi
5、rdpartliststhecorrelationdata,carriesontheeconomicanalysisandthebenefitappraisaltotheproject；Thefourthpartaimsattherealestateprojectexistingsituationgeographicalpositionaswellasthepublicbuildingdevelopmentprospectwhichmustdevelop,carriesontheoverallprojectconstructionplan,theformulati
6、onspeciallyaimsatthisprojecttheproductlocalizationandtheoperationsU'ategY,toconstructsinthecontentthesystemdesignandeachsingleitemspecializeddesignandfacesthequestiontomakethedetailedsolution,fullyconsidersintheprojectconstructionimplementationprocessthequestionandsolution．Thearticlef
7、inally擊awstheanalysisconclusion：T1Ieprojectdevelopmenttoenhancesthislocalcommercial，theserviceindustrysynthesisnecessarylevelhastheverymajorfunction，hasthebettersociale伍ciency；Theprojectconstmctionhasfavorthislocalenvironmenttheimprovement，maybetterenhancethisareaurbanconstructionthel
8、evel,
