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1、XiameninternationalCollegePracticeExaminationPaperAcademicYear:13/14ModuleTitle:MarketingExamType:PracticeExam-MultiplechoiceExamDuration:60minutesInstructionstocandidates:(egNumberofquestions,useofcalculatorsetc)Thereare50multiplechoicequestionsReadeachquestioncarefully,cons
2、idertheanswerthencircletheanswerofyourchoiceontheanswersheetatthebackoftheexaminationpaper.Youmustonlycircleoneanswerfromthechoiceperquestion.Twoormorecirclesoranunclearmarkforanyquestionwillberegardedasawronganswer.AnswerALLquestionsMakesurethatyourNAMEandSTUDENTNUMBERisonyo
3、uranswersheetModuleCo-ordinator:JohnMunroDonotopenorturnoverthisexampaper,orstarttowriteanythinguntiltoldtobytheInvigilator.StartingtowritebeforepermittedtodomaybeseenasanattempttouseUnfairMeans.InstructionsMakesureyourstudentnumberisonyouranswersheet.Answerall50questionsonth
4、isexaminationpaper.Readeachquestioncarefully,considertheanswerthatbestanswersthequestionandthencircletheanswerofyourchoiceontheanswersheetsupplied.Onlyoneanswer,perquestion.Twoormorecirclesoranunclearmarkforanyquestionwillberegardedasawronganswer.Thefollowingquestionisaspecim
5、enexample:Whichofthefollowingisnotarecognisedorganisationalmarket?a)Resellermarketb)Consumermarketc)Industrialmarketd)GovernmentmarketThecorrectanswerisb)Theresponsivenessofdemandtochangesinpricesiscalled?a.Priceelasticityb.Priceinelasticityc.Demandelasticityd.Demandinelastic
6、ity2.Themajordifferencebetweenamarketingphilosophyandasellingphilosophyisthatthemarketingphilosophyincorporateswhichmajoractivity:a.Productionb.Integratedeffortacrossthecompanyc.Sellingd.Consumption3.Marketingisthemanagementprocessresponsibleforidentifying,anticipating,andsat
7、isfyingcustomerrequirements:a.Profitablyb.Amicablyc.Forcefullyd.Greedily4.Whichtermreferstobargainingbetweenabuyerandasellertoreachanagreedprice?a.Productpositioningb.Pricenegotiationc.Asellers’marketd.Targetmarketing5.Marketingactivitieswithinafirmincludethefollowing:a.Ident
8、ifyingcustomerneedsandprovidinginformationtomakeinformedchoicesb.Con
