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1、BusinessPlanfornewtypesofbathtubs201211141012departmentofphysics趙蕓赫BusinessOverviewIntroductionandcompetitiveadvantage:Thisbusinessaimstoproducedifferentkindsofbathtubsasfollowedandlaunchthemonthemarket.Andthesebathtubsaredesignedbasedontheformeronesthecompanyhaveproduced.(1)Consideringthattheb
2、athtubisdifficulttoclean,oneofthebathtubwedesignhasapedestalwhichcanseparatefromtheotherparts.Andmanypeoplearguethattakingashowerisbetterthanimmersinginthewaterintermsofcleaning.Comparedtothewater-circulatedeviceintheswimmingpool,wewilladdasimilardevicetothetubtomakeupforthetraditionalbathtub.(
3、2)Asweallknow,colorscaninfluenceouremotion,anotherkindofbathtubwith7colorsofLEDlightingswhichcanchangecolorsregularlywillbringdramaticeffectandrelievetensionandpressure.WealsohaveaseriesofhalogenlightstoreplaceLEDlights.(3)ThethirdkindofbathtubcontainsasmallTVandyoucancontrolitsimplybythebutton
4、onthesideofthetub.It’senjoyabletotakeabathwhilewatchingafunnyshow.(4)Manyexistingbathtubshavethefunctionofmassagingbycontrollingthevibrationorthespeedofsprayingwater.However,weaddsomethingdifferenttoourbathtubformassaging.Forexample,theshapeofitsbottomimitatetheoutlineoftheskeletonofpeoplewhich
5、makeitespeciallycomfortableforpeople’sneckandbackwhenlyinginit.Commonfeatures:Alltheproductsabovehaveadevicewhichcantellwaterlevelandwillalarmyouthetubhasbeenfilledup,besides,theanti-slipmaterialareusedtoproducethetubandwewilladdtwohandlesateachsideofthetubtoensurecustomer’ssafety.Shapeandsizec
6、hoices:tomeettheneedofdifferentpeople,weprovidebathtubswithshapesofboat,rectangle,ovalandsoon.Sizechoicesincludecommonone,extensionone,sizefortwopeopleandsoon.Somethingspecial:Wealsodesignfoldingbathtubstosolvetheproblemthatallthefamilymembers(sometimestherewillalsobesomeguests)wanttotakeabatha
7、tthesametime,it’sthecheapestanditwon’ttakeupsomuchspace.MarketingPlan:Marketresearch:Tocollectinformationbyprimaryresearch,questionsare:1)Whatfeaturesareyousatisfiedwiththecurrentbathtub?2)Whatfeatureswouldyouliketoaddtothecurrent