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1、TableofContentsIntroduction.........................................................................................................3AchievingSuccessinaVolatileMarket................................................................3ThePortfolioApproach...............................................
2、.........................................3WhyDidtheRulesBasedMethodFail?...............................................................5TheSEMPortfolio................................................................................................6TheEfficientFrontier..............................
3、..............................................................6MeasuringLiftwiththeEfficientFrontier..............................................................7TheNeedforAlgorithms......................................................................................7Models......................
4、...........................................................................................8Automation........................................................................................................12Models,OptimizationandAutomation:TheSynergyforPerformanceatEfficientFrontier..............
5、...............................13ThePowerofForecasting..................................................................................14Conclusion.........................................................................................................16AboutEfficientFrontier.....................
6、.................................................................162“Don’tworryaboutyourdifficultiesinmathematics.Iassureyouthatminearegreater.”AlbertEinsteinAchievingSuccessinaVolatileMarketVolatilemarketsareadifficultenvironmentforonlineadvertisers.Manyuncertainfactorsariseduringdifficulttimes,s
7、uchaswiththeeconomicslowdownbeingexperiencedintheU.S.inQ4of2008.Ifadvertisingspendiscutthensalesvolumeislost,ifspendisincreasedthenoneisexposedtosignificantriskonthemargin.Achiev-ingsuccessinavolatilemarketandens