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1、BEAUTYIMAGINEDThispageintentionallyleftblankBEAUTYIMAGINEDAHistoryoftheGlobalBeautyIndustryGEOFFREYJONES13GreatClarendonStreet,Oxfordox26dpOxfordUniversityPressisadepartmentoftheUniversityofOxford.ItfurtherstheUniversity’sobjectiveofexcellenceinresearch,schol
2、arship,andeducationbypublishingworldwideinOxfordNewYorkAucklandCapeTownDaresSalaamHongKongKarachiKualaLumpurMadridMelbourneMexicoCityNairobiNewDelhiShanghaiTaipeiTorontoWithofficesinArgentinaAustriaBrazilChileCzechRepublicFranceGreeceGuatemalaHungaryItalyJapa
3、nPolandPortugalSingaporeSouthKoreaSwitzerlandThailandTurkeyUkraineVietnamOxfordisaregisteredtrademarkofOxfordUniversityPressintheUKandincertainothercountriesPublishedintheUnitedStatesbyOxfordUniversityPressInc.,NewYorkqGeoffreyJones2010Themoralrightsoftheauth
4、orhavebeenassertedDatabaserightOxfordUniversityPress(maker)Firstpublished2010Allrightsreserved.Nopartofthispublicationmaybereproduced,storedinaretrievalsystem,ortransmitted,inanyformorbyanymeans,withoutthepriorpermissioninwritingofOxfordUniversityPress,orasex
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6、dingorcoverandyoumustimposethesameconditiononanyacquirerBritishLibraryCataloguinginPublicationDataDataavailableLibraryofCongressCataloginginPublicationDataLibraryofCongressControlNumber2009939945TypesetbySPIPublisherServices,Pondicherry,IndiaPrintedinGreatBri
7、tainonacid-freepaperbyClaysLtd.,StIvesplcISBN978–0–19–955649–613579108642PermissionAcknowledgementsGratefulacknowledgementismadetothefollowingindividuals,firmsandarchivesforpermissiontousethefollowingillustrations:AdvertisingArchiveforPlates11and25.BakerLibra
8、ryHistoricalCollections,HarvardBusinessSchool,forPlate10.BeiersdorfforFigs2.1,2.2,and4.5andPlate15.CentreforBusinessHistory,Stockholm,andHenkelforPlate9.ClubCosmeticsforPlate12.CotyforFig
