資源描述：
《外貿(mào)函電課件》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在行業(yè)資料-天天文庫(kù)。
1、BusinessEnglishCorrespondence外貿(mào)英語(yǔ)函電主講：肖晶CourseIntroduction1.Whytolearnthecourse??WhatisinternationaltradeItistheexchangeofgoods&servicesproducedinonecountrywiththoseproducedinothercountries.?Whatarethewaystofinalizeit?whichofthemismoredailyuseda.fairsandexhibitionb.mutualvisitc.correspond
2、ence2.Whattolearn?a.writingwaysofbusinessEnglishcorrespondence—principles,structure,styleandetcb.thesequenceofinternationaltradebyletter--thestageofpreparation--thestageofnegotiation--thestageoffulfillmentc.writinginseveralimportanttradeways—agencies,compensation,economicandtechnicalcoope
3、ration3.Howtolearn?TheorySamplesMorepracticeUnit1BasicKnowledgeof BusinessLetterWritingFocuspointsDefinecommunicationListObjectivesofcommunicationClassifycommunicationDiscussbarrierstocommunicationTalkaboutwritingprinciplesIntroducestructureShowformat1.CommunicationExchangeofinformation,i
4、deas,attitudesandemotions-eitherverbalornonverbal-thatproducesaresponsebetweenpeople.*Communicationisbasictobusiness.2.Objectivesofcommunication(1)tobeunderstoodasexactlyasweintended(2)tosecureadesiredresponsetowhatwecommunicate(3)tobuildupgoodwill3.Classificationofcommunication(1)downwar
5、dcommunication(2)upwardcommunication(3)horizontalcommunicationinternal&external?Whichkindismoreusedinbusiness4.Barrierstocommunication(1)differenceonperception(2)lackofinterest—bothbenefitsandtaste(3)differenceinculture(4)differenceinpoliticalsystems,economicdevelopment,exportandimportpol
6、icies5.Principlesofcommunication7“Cs”—completeness—concreteness—clearness—conciseness—courtesy—consideration—correctness(1)completeness--seetoitthatallthemattersarediscussedandallthequestionsareanswered.--5”Ws”&1”H”Task:checkitby“Ws”&“H”Withreferencetoourdeal,asperQuotationSheet,wewouldof
7、ferbyfaxnolaterthanOctober10,2009.eg.Transport:thegoodscanbedelivered.(2)Concreteness--bespecificanddefiniteeg.Wehavereceivedwiththanksyourcheck,theamounthasbeenplacedtoyourcredit.what’sthenumberandamountofthecheck?what’stheuseofmoney?Wehavereceivedwiththanksyourche
