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1、86DeepDive:TheRiseofeSportsinChinaUnderstandingtheFutureofGamingandWhatitMeansforInvestorsMar.26,2017ResearchAnalysts:CharlieChai,CFACharlie@86research.comWenniRuanWenni@86research.com“Gaming,justlikeanysport,issomethingpeopleinherentlyenjoydoing.Whenyougetlotsofpeopledoingonethi
2、ng,talentedindividualswillemerge.Ifyoulikeaparticulargame,itmakessensethatyouwouldwanttoseetheverybestplayersofthatgamecompete.It’sentertainingandinspiring.Andnowit’sgettingtherecognitionitdeserves.”--ExcerptofABeginner'sGuidetoProGaming.WhatareeSports?1TableofContentsExecutiveSu
3、mmary03PartIIntroductiontoeSports04~13PartIIOverviewofeSportsIndustry14~27PartIIIIndustryTrendsandOutlook28~33PartIVCompanyAnalysis34~54PartVFinancialForecasts&Recommendations55~74Appendix75~772ExecutiveSummary?Inrecentyearsgovernmentpolicies,technology,andtheproliferationofonlin
4、econtent&offlineeventshaveallcontributedtothephenomenalriseofeSportsinChina,enablingfastpenetrationamonggamersandestablishingeSportsasalegitimateformofmainstreamentertainment.?TheemergenceofasophisticatedeSportsindustryisanearly,albeitcrucial,stepintheriseofChina’seSportsculture.
5、Theparticipationofspecializedcompaniesandorganizationshasraisedthestandardsforday-to-dayoperations,fromeventorganizationtocontentproduction&distribution.Wethinktheindustryisontherighttrack,withstrong,sustainedgrowthahead.?Gamingcompaniesarethelargestbeneficiaries.Broadengagementa
6、ndfan-basedcommunitiesnotonlyinducelow-cost(orno-cost)useracquisitionandgeneratemoremonetizationopportunities,butalsoformbarrierstoentrythatconfercompetitiveadvantagetodominantplayers.?WeexpecteSportstoremainthemaingrowthdriverforPCandmobilegaming.BeneaththesurfaceofstagnationinP
7、Cgaming,wenotethatPCeSportshasactuallybeenmakingfastadvancesattheexpenseofnon-eSportsgenres,enablingsomecompaniestotakemarketsharesfromothers.ThemobileeSportssegmentisevenmoreremarkable.eSportsgameplay,combinedwithmobilityandsocialsharing,isbecomingviralinChina.?Tencentisourtoppi
8、ckineSports.Itsdominanceinsocialnetworki
