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1、RegionalMarketingGroupMarketingResearchReportMay2008RecommendationstotheCommitteeforGeelongThisdocumentwascreatedbytheCommitteeforGeelong2006-2008LeadersforGeelong‘MarketingResearchProjectGroup’inco-operationwithadiverserangeofstakeholders.TableofContentsEXECUTIVES
2、UMMARY...............................................................................................................................3PROJECTOVERVIEW....................................................................................................................
3、.............4ProjectParticipantDetails......................................................................................................................4Acknowledgements...........................................................................................
4、.....................................4Parameters/Limitations........................................................................................................................5PROJECTDETAILS......................................................................
5、................................................................6Projectoutline/scope......................................................................................................................6Projectmethodology...........................................
6、.............................................................................6Projectaimsandintendedoutcomes...............................................................................................6RESEARCHDETAILS..............................................
7、....................................................................................7Desktopresearch...................................................................................................................................7Secondcities.....................
8、...............................................................................................................7MarketingoftheGeelongRegion......
