To What Extent Is Corporate Social Responsibility Beneficial to a Company’s Performance

To What Extent Is Corporate Social Responsibility Beneficial to a Company’s Performance

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1、[ToWhatExtentIsCorporateSocialResponsibility(CSR)BeneficialtoaCompany’sPerformance?AnanalysisofthecorrelationbetweenCorporateSocialResponsibility(CSR)andcompanyperformancefromconsumer’sperspectiveFromboththeoreticalandmanagerialperspectives,therehasbeenincreasingconcentrationonbusinessethicsinthe

2、21stcenturyinadditiontoprofitgenerating.Theconceptofcorporatesocialresponsibility(CSR)therebyemerged,focusingoncommercialsuccessalongwithmaintainingethical,socialandenvironmentalvalues(Mousavietal,2013).AfterCSRmovedfromtheideologytoconcretepractice,manyempiricalstudieshavebeentryingtoexaminewhet

3、hercompanies’moralandsociallyresponsiblebehaviorscontributetogoodperformance(Lindgreen&Swaen,2010).However,suchcorrelationbetweenCSRandcompanyperformanceisrathercomplicatedandcontroversial,duetovariousdefinitionsofCSRanddifferentmethodstomeasurebusinessentities’performance.Thereforetobespecifican

4、dstraightforward,thisarticletriestoexamineCSR’spositiveeffectonconsumers’trust,purchaseintention,brandperceptionandoverallsatisfactionwhichplaycriticalrolesindeterminingperformance,andconcludesthatgenerallyCSRmaybenefitcompanyperformancetoarelativelylargeextent.Corporationswhichdemonstratetheirco

5、mmitmenttoCSRaremuchlikelytoobtainconsumertrust.AccordingtoPivatoetal(2008),theirempiricalresearchinorganicfoodretailingindustryprovedthehypothesisthatconsumers’perceptionofretailers’corporatesocialperformance(CSP)ispositivelyrelatedtoconsumertrust.Underthepreconditionthatconsumersarecapableenoug

6、htojudgeorganicproductsandbehaviorsaccordwithCSR,theconclusionisquitepersuasive.Inadditiontoindustry-levelstudies,Parketal(2014)furtherdividedconsumertrustintoexpertise,integrityandbenevolencetrust,andidentified4aspectsofCSRactivities,namelyeconomic,legal,ethicalandphilanthropic.Itisstatedthateco

7、nomicperformancegeneratescustomerexpertisetrust,whereaslegalandethicalCSRbehaviorsarouseintegritytrust,andphilanthropicCSRactivitiesincreasesocialbenevolencetrustinthecorporation6[(Park,Lee&Kim,2014).Nomatterhowtherela

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