Marketing Strategy

Marketing Strategy

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時間:2019-08-04

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1、PARTAa)TheaimsofcreativeaccountinginreducinggearingandincreasingEPSDefinitionCreativeaccountingisthedeliberatemanipulationofaccountingrulestopresentanobsequiousimageofthefirm.Thisinvolvesdampeningoffluctuationstosomedegreeofearningsconsideredtobeacceptablebyusersoffinanc

2、ialreports(Amatetal.,1999).Thetechniqueisaimedattransformingsomewhatdullfiguresinordertopresentaccountsmoreattractive.UseofcreativeaccountinginreducinggearingInordertoreducegearing,firmsuseoffbalance-sheetfinancing.AccordingtoO'Regan(2006,p342),offbalance-sheetfinancingi

3、stheprocessthroughwhichassetsintimatetofinancingarekeptoffthebalancesheettoreducegearing.Thisisaimedataffectingthegearingofafirm.Inotherwords,theapproachreferstosourcingoffundsforthebusinesswithoutreflectingthetransactionsonthebalancesheet.Themethodhasnotonlyincreasedina

4、pplicationbutalsointermsofsizeandsophistication(O'Regan,2006).Themainstrategyistoreduceborrowingsonthebalancesheetsoastocutdownthegearingratio.Inaddition,themethodmayinvolvesecuringofborrowingsforimplementationofimportantprojectsoracquisitioninfuture.Regardlessofthemanne

5、rinwhichonelooksatit,itrepresentsmanipulationofthecompany’struefinancialposition;thus,limitingthetrueandfairunderstandingofacompany’sstateofaffairs,andmayleadtowronginvestmentdecisionmaking.Therearenospecificrulestooffbalancesheetfinancingtechnique.Itowesnothingtocompany

6、laworanyparticularrules—anythinggoes.Likeanyotherborrowingtechniques,offbalance-sheetfinancemustberepaideventually.Thebusinessmustfulfilitsfinancialcommitments,betheyonoroff-balancesheet.Byfailingtofullydisclosethesefacts,thebusinessmayfinditselfatthediscretionofprovider

7、sofsuchfinancing.Inasmuchasoffbalance-sheettechniquemayappeartomisleadonlytheoutsidersandactasabreatherforthecompany,itisactuallyadoubleedgedsword.Itisunderstandabletouseoffbalance-sheettechniquetosolveshort-termfinancialproblemsinatactful,subtleandself-effacingmanner.Se

8、ttingasidethemoralissue,companiescanuseoffbalance-sheettechniquetomaintaintheirliquidity.Thereisnoclear

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