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1、CASESTUDYThemainexperiencethesuccessoftheMcDonald'srestaurants(1)-QSCVmarketingidea;(2)astrongnewproductdevelopmentwork,toinnovate,tomaximizemeetthenewrequirementsofthecustomers,enhancecompetitiveness;(3)increaseadvertisingcostsgreatly,thereisnodoubtthatMcDonald*shugeadvertisingexperisesisitcontin
2、uetotheeffectivemeasurestomaintaintheleadingpositioninthefoodindustry;(4)standardizedmanagement;(5)?thefranchiseandchainoperationmanagementmode,namelythecompanysalebranchfranchiseof20years,strictlyforS,Q,Cstandardization,highdispersionofbranchcanbeindependentmanagementmode.Q(Quality)representtheQu
3、alityoftheproduct.Breadisnotroundandunevenwithoutincision;Milkplasmareceivingtemperaturebelow4°C,highoncereturn;Apieceofburgerstopassmorethan40qualitycontrolinspection.S(Service)onbehalfoftheService,includingshopbuildingfastiscomfortable,theoperatingtimeofconvenience,Serviceattitudeofsalesstaff,et
4、c.SmileisafeatureofMcDonald's,alltrainingmembershowsmilingface,lively,brightandcustomertalk,work,makecustomersfeelsatisfied.C(Cleanliness)onbehalfoftheclean.McDonaid'semployeesinthespecification,thereisaprovisionwhichis"ratherthanagainstthewalltorest,gotupandclean”，tenthousandthousandsofstoresarou
5、ndtheworldallemployeesmustcomplywiththisprovision.Employeesbeforemountguardoperationmustbestrictlywithhandsanitizerdisinfectionsterilization,handskneadforatleast20secondsandthenrinse.V(Value)representtheValue.McDonald'sfoodnutritionthroughscientificratio,nutritionisrich,thepriceisreasonable.Letthe
6、customerenjoyfastfoodnutritioninthecleanenvironment,thisiscalled”value".McDonald'sisthemostsuccessfulfastfoodchainintheworldtoday,in72countriesatpresentsetupmorethan14000,28millioncustomersaday,andwithanaverageof7.3hourseachnewopenarestaurantwiththespeedofdevelopment.Andcustomerswalkintoanyplace,a
7、nyaMcDonald'srestaurant,youwillfindthatthebuildingexterior,interior,foodheretospecificationsandtheattendantmanners,clothingapparel,andmanyotheraspectsarestrikinglysimilar,cangivecustomerstheenjoymentofthesamestan
