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1、CONFIDENTIALFrequentlyUsedTemplateConceptualTemplateJune2002Thisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinsey&Company.ThismaterialwasusedbyMcKinsey&Companyduringanoralpres
2、entation;itisnotacompleterecordofthediscussion.TextTextTextTextTextTextTextTextTextText2X2CUBEDUnitofmeasure*FootnoteSource:Source12X2TOWERUnitofmeasure*FootnoteSource:Source25PSMARKETINGPlacePriceProductPackagePositioningpromotionProductofferingUnitofmeasure*FootnoteSource:Source3StrategySkil
3、lsSystemsStaffSharedvaluesStructureStyle7SUnitofmeasure*FootnoteSource:Source4ARROW3DUnitofmeasure*FootnoteSource:Source5CUBES13DUnitofmeasure*FootnoteSource:Source6CUBES23DUnitofmeasure*FootnoteSource:Source7CUBES33DUnitofmeasure*FootnoteSource:Source8TextTextTextTextCUTOUT3DUnitofmeasure*Foo
4、tnoteSource:Source9NewentrantSuppliersIndustrycompetitorsBuyersSubstitutesFORCESATWORKUnitofmeasure*FootnoteSource:Source10TextTextTextTextTextTextTextTextTextTextJOINTUnitofmeasure*FootnoteSource:Source11TextTextTextTextLEVELSEPARATE4Unitofmeasure*FootnoteSource:Source12TextTextTextLINEARA3D
5、Unitofmeasure*FootnoteSource:Source13TextTextTextTextLINEARB3DUnitofmeasure*FootnoteSource:Source14TextTextTextLINEARC3DUnitofmeasure*FootnoteSource:Source15TextTextTextLINEARD3DUnitofmeasure*FootnoteSource:Source16TextTextTextTextLINEARE3DUnitofmeasure*FootnoteSource:Source17TextTextTextLINEA
6、RG3DUnitofmeasure*FootnoteSource:Source18TextTextLINEARI3DUnitofmeasure*FootnoteSource:Source19TextTextTextTextLINEARJ3DUnitofmeasure*FootnoteSource:Source20TextLINEARN3DTextTextTextUnitofmeasure*FootnoteSource:Source21TextTextTextLINEARP3DUnitofmeasure*FootnoteSource:Source22LINEARQ3DTextText
7、Unitofmeasure*FootnoteSource:Source23TextTextLINEARQ3DUnitofmeasure*FootnoteSource:Source24PlanImplementSupportLINKS3Unitofmeasure*FootnoteSource:Source25PERSPECTIVE3DUnitofmeasure*FootnoteSource:Source26TextTextTextPROPELLER3DUnitofmea