上饒市鄉(xiāng)村旅游論文

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1、論文題目專業(yè)班級學(xué)號學(xué)生姓名指導(dǎo)教師上饒師淪學(xué)院文彖學(xué)院2013屆本科畢業(yè)論文上饒市鄉(xiāng)村旅游發(fā)展研究地理科學(xué)09史⑵09070210黃麗紅潘華華二O—三年四月上饒市鄉(xiāng)村旅游發(fā)展研究摘要1999年國家推出了“生態(tài)旅游年”，鄉(xiāng)村旅游發(fā)展聚然升溫。國家旅游局將2006年確定為“國家鄉(xiāng)村旅游年”。鄉(xiāng)村旅游正在被越來越多的旅游者所親睞，已成為旅游業(yè)重要組成部分。上饒市鄉(xiāng)村旅游資源豐富，擁有龐犬的消費(fèi)群體，市場前景廣闊，且發(fā)展速度快。但是在發(fā)展程度上仍處于初級階段，在鄉(xiāng)村旅游的理論研究上存在不足，在發(fā)展過程中存在

2、著諸如規(guī)劃開發(fā)不夠科學(xué)，發(fā)展特色不明顯，設(shè)施功能不夠齊全，經(jīng)營服務(wù)不規(guī)范，管理體制不夠健全，缺乏冇效地保護(hù)措施等問題。本文以鄉(xiāng)村旅游的概念、特點(diǎn)、功能為切入點(diǎn)，對上饒市鄉(xiāng)村旅游資源的實(shí)際情況進(jìn)行分析，對應(yīng)提出鄉(xiāng)村旅游的發(fā)展類型，從旅游規(guī)劃、旅游營銷宣傳、經(jīng)營管理、人才培養(yǎng)和可持續(xù)發(fā)展等方面提出建議。關(guān)鍵詞鄉(xiāng)村旅游；開發(fā)類型；發(fā)展研究；上饒ShangraocountyruraItourismdeveIopmentresearchAbstractThenational1aunchofthe^ecologi

3、caltoirrismyear"in1999,theruraltourismdevelopmenttogetherup.Thenationaltourismadministrationin2006identifiedas"rmtiormlruraltourismyear".Ruraltourismisbeingmoreandmoretouristsfavor,hasbecomeanimportsntpartoftourism.Shangraocountyruraltourismresourceisri

4、ch,hasahugeconsumergroups,marketprospect,andfastdevelopment.Butstillatanearlystageinthedevelopmentofdegree,existsintheruraltourismtheoryresearchisinsufficient,existintheprocessofdevelopmentsuchasplanninganddevelopmentisnotenoughscience,developmentcharac

5、teristicisnotobvious,thefacilitiesfunctionisnotcomplete,themanagementserviceisnotstandard,managementsystemnotenoughperfect,lackofeffectiveprotectionmeasures,etc.Basedontheconceptandcharacteristicsofruraltourism,thefunctionasthebreakthroughpoint,analyzes

6、theactualsituationofshangraoruraltourismresources,correspondingtotheproposedtypesofruraltourismdevelopment,fromthetourismplannin已toirrismmcirketing,management,personneltraining,andputforwardsuggestiontothesustainabledevelopment.KeywordsRuraltourism;Deve

7、lopmenttype;Thedevelopmentresearch;Shangrao緒論11?鄉(xiāng)村旅游相關(guān)理論綜述31.1鄉(xiāng)村旅游及鄉(xiāng)村旅游資源31?2鄉(xiāng)村旅游的特點(diǎn)41.2.1鄉(xiāng)村性41.2.2參與性41.2.3差異性41.2.4目標(biāo)市場是城鎮(zhèn)居民41.2.5費(fèi)用低41?3鄉(xiāng)村旅游的功能51.3.1審美享受51.3.2緩解壓力51.3.3教育體驗(yàn)51?3?4文化傳承51.3.5促進(jìn)農(nóng)村經(jīng)濟(jì)發(fā)展51.3.6更新社會觀念62?上饒市鄉(xiāng)村旅游發(fā)展概況62.1上饒市鄉(xiāng)村旅游資源62.2±饒市鄉(xiāng)村旅游開發(fā)類

8、型72.2.1鄉(xiāng)村度假型82.2.2依托景區(qū)型82.3生態(tài)文化村寨型82.2.4農(nóng)業(yè)觀光型82.2.5城郊休閑型82.2.6紅色經(jīng)典型92.2.7濱湖漁家樂型92.2.8民俗風(fēng)情型92.2.9產(chǎn)業(yè)帶動(dòng)型93.鄉(xiāng)村旅游發(fā)展屮存在的問題91規(guī)劃開發(fā)不夠科學(xué)93?2發(fā)展特色不明顯102.3設(shè)施功能不夠齊全103?4經(jīng)營服務(wù)不夠規(guī)范101.5管理體制不夠健全112.上饒市鄉(xiāng)村旅游發(fā)展對策113.1統(tǒng)籌規(guī)劃，重點(diǎn)開發(fā)114?2整合營銷，打造品牌，創(chuàng)建特色114?3