廣州ZY涂料公司經(jīng)營(yíng)環(huán)境診斷與戰(zhàn)略調(diào)整研究

《廣州ZY涂料公司經(jīng)營(yíng)環(huán)境診斷與戰(zhàn)略調(diào)整研究》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在工程資料-天天文庫(kù)。

1、廣西大學(xué)碩士學(xué)位論文廣州ZY涂料公司經(jīng)營(yíng)環(huán)境診斷與戰(zhàn)略調(diào)整研究姓名：雷剛申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：朱少英200706011IESEARCHINGONIHEGUANGZHOUZYPAINTIIAIEItIALSCOMPANYOPERAT1oNENd/IItONMENI八NDSTRKI'EGYADdU￥111ENIABSTRACTEnterpr?1se0perat?10n?1saprocessthatentai1sconstantadaPtati0nt0theoperat?10nenV?1r0nmentandestab1■1shin

2、gandad■JUst?1ngthedeve10pmeatstrategyacc0rd?1ngt0theenV■1r0nment■Inordert0prevai1?1nc0mpeIit?10n,Kitenterpriseneedst0pred1ctandana1yzethem?1dand10ng—termd?1rectionofchangeinthe0perati0nenvir0nment9bedearwhate1ementsa托essenl■1a1f0rthea曲erpdoo,sS11cceS￥,andestab1ish01nad■Justt

3、hec0rresp0nding0perationstrat(?gy?Th■1:S]is;thee￥S121I；Ct}andI)ats;isfor缸1e.ntejrprise'hea1thyde!Ve1opmenlandinereasexlcompetitiveness.Therefore,alenterprisemustpaydoseattentiontothechangesinthecnV■1r0nmcntthccntcrPr?1sc?1sagn0stics0nthc0pcrat?10nenV?1r0nmentunderstandandmae

4、enV?1ronmentbased0nsituatcdin,andl,rconductingdisterthedirectionofckmgeinthwhie1aitmusta1soexaminewhethertheenterprisestrategyiscompatib1ewiththeenvironmentSOjgtoa

5、l

6、uslandreformlhesIrategyinatimelyfashion.ThethesisIISe￥the(3uangz1aouZYPaintMateria1sCompanyasaeaststudy,diagn

7、osingthecompany'soperationenvironmentandstudyinStheenterprise‘sstrategyadjustmentissues?ThisthesisstartswiththeanalysisoftheoperationenvironmentfortheZYCompanyandthedomes'tiemediumandsmallpaintmaterialindustries,conductsdetai1eddiagnosticsanaIysis011thcopcrationenvironmentfo

8、rthcOUa11gzh0UZYPaintMatcria1sCompany.doesin—aepthica1environmenta1factorsattwopoana1ysisOnthechangesinitsoperation'sexternalenvironmentandinterna1rcso嘲condition,comparesthecritintsintime(theorigilaalmodeI,andsummarizesthechangesinthecompany7soperationstratcgyimp1cmcntationb

9、asisandtheenvironmentalrequirementforthcoperationslxategy.Thisthesisuti1izesthelEFandslratcgycstablangesintheenviishmentpointandthecurrentpoint)ronmentidcntificsthcchmpetsdevelopmenttrendbyapplyingthePotterzscongthecompanyandEfEevaluationmatrixtodiagnosetheissueofeompatibifi

10、tybetwccnthccompanystratcgyanditsinterna1andeXter/Ia1environments,andbyin—d