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《電子商務(wù)對(duì)寧波外貿(mào)的影響及對(duì)策分析畢業(yè)論文(可編輯)》由會(huì)員上傳分享,免費(fèi)在線閱讀,更多相關(guān)內(nèi)容在工程資料-天天文庫(kù)。
1、電子商務(wù)對(duì)寧波外貿(mào)的影響及對(duì)策分析畢業(yè)論文畢業(yè)論文(20__屆)電子商務(wù)對(duì)寧波外貿(mào)的影響及對(duì)策分析摘要電子商務(wù)是以電子及電子技術(shù)為手段,以商務(wù)為核心,把原來(lái)傳統(tǒng)的銷售、購(gòu)物渠道移到互聯(lián)網(wǎng)上來(lái),打破國(guó)家與地區(qū)有形無(wú)形的壁壘,使生產(chǎn)企業(yè)達(dá)到全球化、網(wǎng)絡(luò)化、無(wú)形化、個(gè)性化、一體化的新的商業(yè)模式。寧波作為一個(gè)沿海開(kāi)放經(jīng)濟(jì)發(fā)達(dá)的城市,在外貿(mào)進(jìn)出口領(lǐng)域一直處于領(lǐng)跑地位,也一直不斷調(diào)整自身外貿(mào)發(fā)展方向,提高外貿(mào)的競(jìng)爭(zhēng)力。但面對(duì)全球性國(guó)際貿(mào)易的挑戰(zhàn)和發(fā)展,以及來(lái)自金融危機(jī)的影響,寧波運(yùn)用電子商務(wù)發(fā)展外貿(mào)還存在諸多制約因索,電子商務(wù)這一塊述
2、沒(méi)形成成熟的框架,中小外貿(mào)公司逐年如用后春筍出現(xiàn),卻因?qū)W(wǎng)絡(luò)貿(mào)易認(rèn)識(shí)不足、缺乏對(duì)外貿(mào)電子商務(wù)的信任、外貿(mào)銷售人才的缺少等局限性而在外貿(mào)電子商務(wù)領(lǐng)域分到的蛋糕微乎其微。因此,面對(duì)多變的國(guó)際市場(chǎng),本文提出以下對(duì)策,如:改善電子商務(wù)環(huán)境,積極引導(dǎo)國(guó)際貿(mào)易向電子商務(wù)這一塊的拓展,發(fā)展多方位多渠道的電子商務(wù),注重外貿(mào)電子商務(wù)人才的培養(yǎng)和引進(jìn),加快。正確把握電子商務(wù)平臺(tái),迎接挑戰(zhàn),是實(shí)現(xiàn)寧波外貿(mào)步入新階段,實(shí)現(xiàn)新突破的必然要求,同時(shí)對(duì)于寧波國(guó)際貿(mào)易參與國(guó)際競(jìng)爭(zhēng)具有重要的戰(zhàn)略意義和重大的現(xiàn)實(shí)意義。關(guān)鍵詞:外貿(mào);電子商務(wù);影響;對(duì)策Abs
3、tractE-commcrceiselectronicandelectronictechnologyasameanstobusinessasthecore,movingtheoriginaltraditionalsales,shoppingcharmelsontotheInternetandbreakingthenationalandregionalvisibleandinvisiblebarrierstomakeglobalizationofproductionenterpriscs,network,intangible
4、,personalization,integrationofnewbusinessmodels.Asacoastaleconomicallydevelopedcity,NingbohasbeeninaleadingpositionintheareaofforeigntradeandconstantlyadjustthedirectionofiIsforeigntradetoimprovethecompelitivenessofforeigntrade.Blitinthefaceofglobalchallengesofint
5、crnationaltradeanddcvclopmcnt,aswellasfromthefinancialcrisis,theuseofe-businessdevelopmentofforeigntradeinNingboarestillexistmanyconstmints.Forexample,e-commercehasnotformedamaturee—commerceframework;smallandmediumsizedforeigncompaniesarespringingupeveryyear,butge
6、tlittlecakefromtheassignedareaofelectroniccommercetradebecauseoflackingofknowledgeofthenetworkoftrade,trustingine-commerceinforeigntradeandsalespersonncLTherefore,inthefaceofchanginginternationalmarket,thepaperproposesthefollowingmeasures,suchas:improvinge-commerc
7、eenvironment,activelyguidingtheinternationaltradetotheexpansionofelectroniccommerce,developingmulti-directionalandmulti-channele-commerce,focusingonthetrainingandtheintroductionoftalents.Correctlygraspingthec-commcrccplatformandmeetingthechallengeisinevitablerequi
8、rementwhichNingbo'sforeigntradecouldenteranewphaseandachievenewbreakthroughs,whiletheNingboInternationalTradetoparticipateininternationalcompetitionhasi