Uber在中國市場的發(fā)展英文

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時間:2019-11-09

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1、CaseanalysisofUberexpansionintheChinesemarketChina'sonlinecarbusinessisexpanding,onthemarket,allbusinessesarelookingtoexpanditscustomer,suchasdropsquickly,easytotransport,Uberalsotakescorrespondingmeasures.Inordertoprofitinthemarket,ShouldUberchoosetofollowthoselead

2、erswhotrytobuyabiggermarketshare?Orturntoanotherkindofmodeltoappealtoconsumersandprofitsfromthebusiness?IthinkUbershouldchooseotherwaystoattractconsumersinmarketcompetition,andgainprofitfromthebusiness.Specificreasonsareasfollows:Inthefirst,thecurrentonlinecar'smark

3、etsituation.Accordingtotheincomeleveloftheuser,theusercanbedividedintodifferentgroups,theyarehighincomegroups,middleandhighincomegroups,moderateincomegroups,middleandlowincomegroupsandthelowincomegroups.BecauseofUberownstrengthaswellasthetenetof"UberForEverything",U

4、beronthebasisofmarketsegment,Uber'stargetmarketsareallmarketsegments.Forthispurpose,Uberlaunchedarangeofdifferentservicestomeettheneedsofdifferentgroups.Forexample,formiddleandlowincomegroupsandthelowincomegroups,itscharacteristicissensitivetotheprice,thedemandforse

5、rviceislow,therefore,UberintroducedUberXtoservethePeople'sDailyneeds,UberXischeaperandfasterthanataxi.Inviewofthehighincomegroup,itisnotsensitivetotheprice,theyemphasizethecomfortofataxi,andthepursuitofidentity,therefor,UberlaunchUberBLACKtaxiservices,providelimousi

6、neserviceforusers.Timelyexclusivedriversandluxurycars,notonlybroughtcustomersagooddrivingexperience,alsobroughtpsychologicalsatisfactiontocustomers.Ubermarketpositioningishead-onpositioning.InChina,thedomesticdropsataxiandquicklyoccupythemarket,Uberwithitspowerfulec

7、onomicstrengthandleadingtechnology,enteredthelineofsightofpeople.Inthetwoaspectsofthedriveranduser,toprovidemoreattractivesubsidiesandwelfare,toprovidemoreserviceandthecorrespondinglifewithtaxiservice,directlythreattotheDropsquickly,easytotransport'smarketposition.I

8、nthesecond,theadvantagesanddisadvantagesofchoosingtospendmoneytobuythemarketAccordingtoUberCEOTraviskaranNicksaid,Uberanddropsquicklyenter

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