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1、DrivingCompetitiveAdvantageThroughHR如何通過(guò)人力資源幫助企業(yè)獲得競(jìng)爭(zhēng)優(yōu)勢(shì)？PatrickM.WrightProfessorandDirector,CAHRSCompetitiveAdvantageThroughHRWhatisCompetitiveAdvantageandSustainableCompetitiveAdvantage?什么是企業(yè)的競(jìng)爭(zhēng)優(yōu)勢(shì)和可持續(xù)的競(jìng)爭(zhēng)優(yōu)勢(shì)？HowDoesHRhelpbuildthem?人力資源部門如何幫助企業(yè)獲得這些優(yōu)勢(shì)？HowCan
2、WeDemonstrateEmpiricallytheValueweCreatethroughDrivingBusinessPerformance?1HRandSustainableCompetitiveAdvantage(VRIOFramework)人力資源分析構(gòu)架HowdowedriveSCAwithHRPractices?TheQuestionofValue：價(jià)值問(wèn)題TheQuestionofRareness：稀缺性問(wèn)題TheQuestionofImitability：不可模仿性問(wèn)題TheQues
3、tionofOrganization：組織性問(wèn)題TheQuestionofValueDoesourHRsystemprovidevalue,andisitgreater(Revenues-Costs)thancompetitors.我們的人力資源系統(tǒng)如何比競(jìng)爭(zhēng)對(duì)手提供更好的成本收益比例？HowdowedrivecostreductioninHR?人力資源的成本如何得以降低？HowdowedriverevenueenhancementinHR?人力資源系統(tǒng)如何增加收益？HRandValueatFedEx聯(lián)
4、邦快遞公司的人力資源體系和價(jià)值Ifaresourceoractivityisnotvaluable,tohaveitorengageinitresultsinacompetitivedisadvantage.如果一種資源或活動(dòng)沒(méi)有價(jià)值，獲得這種資源或者參與這樣的活動(dòng)只能獲得競(jìng)爭(zhēng)劣勢(shì)；Ifaresourceoractivityisvaluable,itmightonlyresultincompetitiveparity.相反，企業(yè)可能獲得競(jìng)爭(zhēng)優(yōu)勢(shì)。TheQuestionofValue(cont’d):Th
5、eQuestionofRarenessHowmanyofourcompetitorsalreadypossessthisresourceorcapabilityorareengagedinthisvaluecreatingstrategy?有多少對(duì)手擁有這樣的能力？CommonResourcesareaSourceofCompetitiveParity普通資源是競(jìng)爭(zhēng)差異優(yōu)勢(shì)的一種來(lái)源CommonDoesNotEqualUnimportant普通不等于不重要ValuableandRareResources
6、areatLeastaSourceofTemporaryCompetitiveAdvantage.價(jià)值性和稀缺性至少是企業(yè)獲得持續(xù)競(jìng)爭(zhēng)優(yōu)勢(shì)的一種來(lái)源TheQuestionofImitabilityDofirmswithoutthisresourceorcapabilityfaceacostdisadvantageinacquiringordevelopingit?對(duì)那些不擁有這些資源和能力的競(jìng)爭(zhēng)對(duì)手而言，他們是不是要費(fèi)很大的代價(jià)才能獲得這些資源和能力？Performanceinthe“fivefinge
7、r”industrySourcesofInimitability:History:SafetyatDupontProblem:SubstitutabilityUncertainty:ValueatKochIndustriesProblem:IdentifiabilitySocialComplexity:CultureatSouthwestProblem:Fragility6Value,RarenessandImitability西南航空公司靠的就是人力資源的價(jià)值、稀缺和不可模仿性獲得了很好的生產(chǎn)率Sou
8、thwestAirlinesCompensationatmeanofindustryTurnoversignificantlylowerthanindustryToptencompaniestoworkforProductivity-81ee’s/aircraftvs.1342.2ee’s/1000passengersvs.4.27TheQuestionofOrganizationAreweorganizedtotakefulladvant
