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1、外文翻譯原文CateringSupply—ProblemsandOpportunitiesMaterialSource:BritishFoodJournalAuthor:Peterbackman1.IntroductionInthisarticle,wegoontoexaminehowappropriatethisstructureisforsupplyingthecateringmarket.weidentifyhowfoodcompaniesarecopingwiththestrainsiden
2、tifiedandtheroleoftheintermediatedistributorinthedistributionchain.Thecateringmarketand,inparticular,thepatternsofsupplyoffoodtocaterersarepoorlydocumented.Despitethis,thereisalargepoolofknowledgeandinformationaboutthisbusinessheldbyindividualsincateri
3、ngorganisations,distributorsandfoodmanufacturingcompanies.Inaddition,since1979,Marketpower,theLondon-basedindependentresearchcompany,hasconcentratedmuchofitseffortsonestablishingadatabaseandthoroughworkingknowledgeconcerningthecomplexitiesofthecatering
4、supplybusiness.2.ThecateringmarketissmallcomparedwiththeretailmarketThetotalvalueoffoodsalesbyprofitsectorcaterers(i.e.excludingcanteens,schoolsandotherinstitutions)tothepublic,was￡10,652millionin1989.Thisislessthanathirdofthevalueofretailsalesdespitet
5、hemuchhighermarkupsappliedbycatererstopayfortheirhigheroverheadsperunitofsale.Thefirstconclusiontodrawisthatthecateringmarketissmallincomparisonwiththeretailmarket.Second,unliketheretailsector,thecateringmarketishighlyfragmentedandcomplex,comprisingman
6、ysectorsandsub-sectors.Purchases：（1）Thesmallsizeofeventhelargestsector,comparedwiththeretailmarket;（2）Thelargenumbersofoutlets—morethan300,000（3）Comparedwithfewerthan100,000foodretailoutletsofwhichnomorethan3,000areownedbythelargestmultiplegroups.Clear
7、ly,then,anyfoodsupplierapproachingthecateringmarketneedstorecognisethesefundamentaldifferences.Thesearehighlightedfurtherwhencomparisonismadebetweenthesizeoffoodsuppliers(asshowninTableII)andthesizeofthelargercaterers.3.Withfewexceptions,caterersdonoth
8、avecentraldeliverypointsSohowdothestructuresdevelopedbyfoodsupplycompanies,attendtothespecificrequirementsofthecateringmarket?Eachpointistakeninturn:（1）Concentrationofbuyingpower.Asalreadynoted,foodsupplycompanieshaverespondedtothecentr
