資源描述：
《橫向戰(zhàn)略的重要性與日俱增【外文翻譯】》由會員上傳分享，免費在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫。
1、外文翻譯TheGrowingImportanceofHorizontalStrategyMaterialSource:Competitiveadvantage,1985Author:MichaelE.PorterHorizontalstrategyissomethingthatfewfirmstodaycanaffordtoignore.Interrelationshipsamongbusinessunitsandtheabilitytoexploitthemhavebeenincreasinginthelastdecade,andpowerfulandinterc
2、onnectedforcesarelikelytoacceleratethetrendinthe1980sand1990s.Diversificationphilosophyischanging..Thephilosophyguidingmanyfirm'sdiversificationstrategieshasshiftedmarkedlysincetheearly1970s.Mostnowemphasizerelateddiversification.Thishasledtomoreattentionbeingpaidto"fit,"andwidespreadp
3、runingofcorporateportfolios.Unrelatedormarginallyrelatedbusinessunitsaddedduringearlierphasesofdiversificationhavebeensoldoff,andmanyfirmshaveboostedtheirstockpricethroughthisprocess,includingBorden,Scoville,TransWorldCorporation,andIUInternational.Asignificantfractionoftoday'smergerac
4、tivityinvolvesfirmssellingdivisionstootherfirmswherethefitiscloser.Emphasisisshiftingfromgrowthtoperformance.Theenvironmentinmostofthedevelopedworldisoneofrelativelyslowgrowthcoupledwithgrowingglobalcompetition,adramaticchangefromthepreviousdecades.Theemphasishasthusshiftedfromgrowthto
5、improvingcompetitiveadvantage.Whilelargelyindependentbusinessunitsmayhavebeenanappropriatevehicleforpursuinggrowth,amoredifficultenvironmenthasmadeitincreasinglyimportanttocoordinatebusinessunitstrategiestoexploitinterrelationships.Buyers,themselvesunderpressure,areoftenaforceforcoordi
6、nation.Increasinglysophisticatedpurchasingbyhospitals,forexample,iscompellingfirmssuchasJohnson&JohnsonandAmericanHospitalSupplytointegratethesalesforcesanddistributionsystemsofbusinessunitsservinghospitalsinordertomaintaincompetitiveadvantage.Bothofthesefirmshavebeenamongthestrongesta
7、dvocatesofdecentralization.Technologicalchangeisproliferatinginterrelationshipsandmakingthemmoreachievable.Technologyisbreakingdownbarriersbetweenindustriesanddrivingthemtogether,particularlythosebasedonelectronics/informationtechnology.Microelectronics,low-costcomputers,andcommunica
