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1、戰(zhàn)略管理·第五組·沃爾瑪戰(zhàn)略分析報(bào)告------------------------------------------------------------------------------------------------------------------------------------------目錄第一部分——愿景與使命2一、公司背景·························································3二、公司使命···························
2、······························3三、公司愿景·························································4四、公司目標(biāo)·························································4第二部分——環(huán)境分析4一、宏觀環(huán)境分析·····················································5二、中觀環(huán)境分析···························
3、··························5第三部分——資源和能力分析5一、資源·····························································5二、能力·····························································821戰(zhàn)略管理·第五組·沃爾瑪戰(zhàn)略分析報(bào)告--------------------------------------------------------------------------
4、----------------------------------------------------------------三、核心競(jìng)爭(zhēng)力·······················································9四、自身優(yōu)劣勢(shì)······················································10五、價(jià)值鏈分析······················································13第四部分——戰(zhàn)略環(huán)節(jié)分析13
5、一、過去及目前的競(jìng)爭(zhēng)戰(zhàn)略············································13二、業(yè)務(wù)層面戰(zhàn)略····················································14三、國(guó)際化戰(zhàn)略······················································16四、公司層面戰(zhàn)略····················································16第五部分——戰(zhàn)略實(shí)施17一、內(nèi)部控制報(bào)告評(píng)價(jià)
6、················································17二、社會(huì)責(zé)任報(bào)告評(píng)價(jià)················································1821戰(zhàn)略管理·第五組·沃爾瑪戰(zhàn)略分析報(bào)告-----------------------------------------------------------------------------------------------------------------------------------------
7、-第六部分——分析與建議19附錄20*團(tuán)隊(duì)成員分工見附錄第一部分——愿景與使命一、公司背景沃爾瑪公司（Wal-MartStores，Inc.）（NYSE：WMT）是一家美國(guó)的世界性連鎖企業(yè)，以營(yíng)業(yè)額計(jì)算為全球最大的公司，其控股人為沃爾頓家族?？偛课挥诿绹?guó)阿肯色州的本頓維爾。沃爾瑪主要涉足零售業(yè)，是世界上雇員最多的企業(yè)，連續(xù)三年在美國(guó)《財(cái)富》雜志全球500強(qiáng)企業(yè)中居首。沃爾瑪公司有8500家門店，分布于全球15個(gè)國(guó)家。沃爾瑪在美國(guó)50個(gè)州和波多黎各運(yùn)營(yíng)，主要有沃爾瑪購(gòu)物廣場(chǎng)、山姆會(huì)員店、沃爾瑪商店、沃爾瑪社區(qū)店等四種營(yíng)業(yè)態(tài)式。沃爾
8、瑪提出“幫顧客節(jié)省每一分錢”的宗旨，實(shí)現(xiàn)了價(jià)格最便宜的承諾，沃爾瑪還向顧客提供超一流服務(wù)的新享受。公司一貫堅(jiān)持“服務(wù)勝人一籌、員工與眾不同”的原則。走進(jìn)沃爾瑪，顧客便可以親身感受到賓至如歸的周到服務(wù)。再次，沃爾瑪推行“一站式”購(gòu)物新概念。顧客可以在最短的時(shí)間內(nèi)以
