資源描述：
《國(guó)際商務(wù)函電課件劉志偉 ISBN9787566301819 PPTchap01.ppt》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在教育資源-天天文庫(kù)。
1、1TheGeneralPrinciples of BusinessWritingChapter12ObjectivesIdentifyandunderstandthesevenCs’principleofbusinesscommunication.GrasptheguidelinesforthesevenCs.213ThesevenCs’principleThe“sevenCs”arethegeneralprinciplesofbusinessletterwriting.claritycourtesycorrectnesscompletenessconci
2、senessconsiderationconcretenessThesevenCs441.Completeness完整性Completenessmeansyourmessagecontainsallfactsthereceiverneedsforthereactionyoudesire.GuidelinesforCompleteness:完整性指南Provideallnecessaryinformation.提供所有必須的信息Answerallquestionsasked.回答所有問(wèn)及的問(wèn)題Givesomethingextrawhendesirable.提
3、供必要的額外信息51.Completeness完整性Provideallnecessaryinformation.提供所有必須的信息OnewaytohelpmakeyourmessagecompleteistoanswerthefiveWquestions—who,what,when,where,why.(Seethee.g.nextpage)61.Completeness完整性Example:IncompleteinquiryWeneedtobuyaslittingline(縱剪機(jī)組).Pleasesendmeyourquotationassoonasp
4、ossible.Question:Ifyouareasupplerofsuchequipment,areyougoingtosendaquotionbasedontheaboveinformation??71.Completeness完整性AnswerAllQuestionsAsked回答所有問(wèn)及的問(wèn)題Wheneveryoureplytoaninquiry,trytoanswerallquestions,includingexplicitlystatedandalsoimpliedquestions.(Seethee.g.nextpage)81.Compl
5、eteness完整性Forexample:Asoftwaredistributor,whenreplyingtoadealer’sletter,answeredonlyfourofsevenquestions.Becausetheoriginalquestionswereunnumberedandsomewhatburiedinfivelongparagraphs,therespondentapparentlyoverlookedordisregardedthreeoftheseven.Thereply,incompleteandunfriendly,ca
6、usedthedistributortolosethebusinessandgoodwillofapotentialcustomer.91.Completeness完整性GiveSomethingExtraWhenDesirable提供必要的額外信息Sometimesyoumustdomorethananswerthecustomers’specificquestions.Theymaynotknowwhattheyneed,ortheirquestionsmaybeinadequate.Sothewords“whendesirable”,intheabo
7、veheadingarenecessary.(Seethee.g.nextpage)101.Completeness完整性Forexample:"PleasefaxmeinreturnthedeparturesfromSingaporetoHongKongonthe8th.“Inrespondingtotheaboveyouwouldhaveto“givesomethingextra”astotimesofday,airlinesflyingthatroute,costs,anddepartureandarrivaltimes.11112.Concisen
8、ess簡(jiǎn)明性Concisenessissayingwhatyouh
