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1、摘要摘要如今,伴隨著的互聯(lián)網(wǎng)普及的深入,網(wǎng)絡游戲這個新興產業(yè)也正在以驚人的速度成長,游戲企業(yè)如雨后春筍一般不斷的涌現(xiàn)出來。據(jù)統(tǒng)計,2001年國內網(wǎng)絡游戲創(chuàng)造的產值近3.1億,這一數(shù)據(jù)引起來中國政府的高度重視并出臺很多相關政策進行扶植,同時龐大的互聯(lián)網(wǎng)用戶群和越來越完善的互聯(lián)網(wǎng)基礎設施等有利條件的相互作用,使得在2010年網(wǎng)絡游戲在中國創(chuàng)造出來的產值已經達到了313.7億元,相比較十年前中國網(wǎng)絡游戲剛起步時翻了100多倍,一躍成為國家支柱性產業(yè)之一。然而,在光鮮業(yè)績的背面,網(wǎng)絡游戲同樣也會面臨著游戲開發(fā)專業(yè)
2、人才極度缺乏,游戲外掛,青少年“網(wǎng)癮”,監(jiān)管混亂等諸多問題。本文將通過案例分析、數(shù)據(jù)調查、文獻研究等研究方法,著重分析中國游戲的興起與發(fā)展,對網(wǎng)絡游戲產業(yè)的現(xiàn)狀和發(fā)展機遇加以比較分析,總結得失,論述可以借鑒的經營和管理策略。關鍵詞:網(wǎng)絡游戲,發(fā)展,對策IAbstractAbstractInthemodernsociety,comingwiththepopularityofInternet,Online-Game,abrand-newindustryisgrowingevidentlyatanincredi
3、blerate,andthecompaniestargetingingame-makingarespringinguplikethemushrooms.Accordingtoasurvey,in2001,theprofitthatthisindustrycontributedwasaround0.31billionyuan,whichcaughttheeyeofChinesegovernment.Asaresult,thegovernmentpromulgateslotsoffavorablepolicy
4、tosupportit.Notcomingsinglybutinpairs,hugepopulationofInternetusersandnetworkfundamentalfacilitiesareamazinglydevelopingintheseyears.Plusbytheuniqueadvantagesofthosepolicy,in2010theoutputvaluehasalreadypassedthelineof31.37billionyuan,over100timesofthedata
5、fromtenyearsago,whichmakesitoneofthemoststablebackboneinnationaleconomy.However,justasthesayinggoes“everycoinhastwosides”,Online-Gameisnotanexception.Therearesometypicalproblemsknownwidely,likethelackofprofessionaldeveloper,cheatingprogram,networkaddictio
6、noftheadolescent,ineffectivesupervisionandsoon.ThisessayisgoingtopinpointontheoriginandgrowthofOnline-GameinChina,andanalysisthecurrentenvironmentaswellasopportunityforthisindustrywithsomestudymethodssuchascaseanalysis,dataresearchanddocumentstudy.Thensum
7、marizegainandloss,discussvaluablestrategyconcerningbusinessmanagement.Keywords:onlinegame.development.countermeasuresII目錄目錄第一章緒論........................................................................................................1......................
8、...............................................................1.1研究課題的意義以及它的目的1.........................................................................................................1.2研究的方法與內容1..................