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1、ABSTRACTABSTRACTLakeLotuswetlandislocatedintheSouthernpartofTielingcity,whichismainlycomposedoflandscapeandwetlandsareas,theparkcoversanareaof24.42millionsquaremeters,ofwhichthewetlandcoversmorethan60%ofthearea.Tomakefullusageoftheuniquenaturalwetlandsandecologicalresources,tobecompli
2、edwiththecountry'sboomingtourismindustryaroundtheLotusLakeWetlandtourism-relatedeconomicdevelopment,hasbecomeamajoreconomicrevitalizationideaofTielingcity.Inthispaper,wetakeTielingLakeLotusNationalWetlandParkasanexample.Usingliteratureresearch,fieldsurveys,qualitativeanalysis,casestud
3、iesandothermethodsofTielingLotusLakeeco-tourismmarketresearchandanalysisproblemsinquestionastourists,touristattractions,notprominent,moresinglemarketingtool,inordertoexploretheactualsuitLotusLakemarketingstrategycase.Firstofall,theexistingliteraturesearchandfind,onthedevelopmentstatus
4、ofChina'seco-tourismandwetlandeco-tourismrelatedcaseswereanalyzedandstudied.Secondly,TielingLotusLakeNationalWetlandstatusquohasbeendescribedindetailinmanywaysthehumanities,geography,naturalandbiological.Afterthat,andfromtourists,tourists,marketsize,economic,socialandenvironmentalbene
5、fitsandotheraspectsoftheLotusLakeNationalWetlandParkisanalyzed,includinganalysisofthestrengths,weaknesses,opportunitiesandthreatsand4Pmarketingtheory,etc.providerelevanttheoreticalbasisforsubsequentLotusLakewetlandtourismdevelopmentstrategy.Then,throughtargetedresearchandanalysis.Tiel
6、ingLakeLotusNationalWetlandParkindevelopingtheoveralldevelopmentobjectives,guidelines,anddevelopmentprinciples.Afteranothersourceoftourists,thenumberofvisitors,marketsize,economic,socialandenvironmentalbenefitsofLotusLakeNationalWetlandParkisanalyzedtoprovideareferenceforthedevelopmen
7、tofrelevantdevelopmentstrategies.ThispaperonthestatusofTielingLakeLotusNationalWetlandParkinmarketinganalysis,andbymeansoftherelevantdomesticandinternationalmarketingtheory,identifythecurrenteco-tourismmarketingproblemsandthecurrentsituationthroughappropriateanalysis,andtargetedofprop
8、osedi
