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1、動漫市場營銷目錄1市場現(xiàn)狀......................................................................................................................11.1宏觀市場環(huán)境分析..............................................................................................11.2產(chǎn)品狀況....................................................
2、........................................................21.3分銷狀況............................................................................................................22SWOT分析....................................................................................................................3
3、2.1優(yōu)勢...................................................................................................................32.2劣勢...................................................................................................................32.3機(jī)會..................................................
4、.................................................................32.4挑戰(zhàn)（威脅）.....................................................................................................43經(jīng)營目標(biāo)...................................................................................................................
5、...53.1財(cái)務(wù)目標(biāo)............................................................................................................53.2市場營銷目標(biāo).....................................................................................................54市場營銷戰(zhàn)略...........................................................
6、....................................................64.1目標(biāo)市場營銷戰(zhàn)略..............................................................................................64.2市場競爭戰(zhàn)略.....................................................................................................64.3市場營銷組合戰(zhàn)略................
7、..............................................................................75具體營銷戰(zhàn)術(shù)行動方案.................................................................................................75.1市場開發(fā)各階段具體行動方案..............
