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1、怡寶營銷策劃書 篇一：怡寶營銷策劃書 目錄 一、前言..............................................................................................................................................3 二、企業(yè)經(jīng)營目標(biāo)...............................................................................
2、...............................................3 ?。ㄒ唬┾鶎毠竞喗?.................................................................................................................3 ?。ǘ┤A潤怡寶營銷策略..........................................................................
3、................................3 ?。ㄈ┾鶎毥?jīng)營理念..................................................................................................................4 三、市場現(xiàn)狀分析............................................................................................
4、..................................4 ?。ㄒ唬┦袌稣{(diào)查與分析..............................................................................................................4 （二）怡寶SWOT分析..........................................................................................
5、......................5 四、營銷環(huán)境分析..............................................................................................................................7 ?。ㄒ唬I銷環(huán)境分析..........................................................................................
6、........................7 ?。ǘ┪⒂^環(huán)境...........................................................................................................................7 五、消費(fèi)者購買行為............................................................................................
7、..............................8 六、市場細(xì)分及定位..........................................................................................................................8 ?。ㄒ唬┫M(fèi)群體.......................................................................................
8、....................................8 （二）產(chǎn)品細(xì)分...........................................................................................................................8 ?。?/p>
