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1、MinimumViableProductsWhytheyarealifeordeathmatterwhenyouarebuildingalivemarketplaceWesharethestoryonhowwe’vebuiltourproductSolved.ioonconsecutiveiterationsinordertopreventfailure.Hello//mynameisTomIlearnedhowimportantMinimumViableProductsarethehardway:failingmy?rstcompany.Mynewcompany,Solved,h
2、asanextradi?culty:it’salivemarketplace-weconnectpeoplefacingasoftwareissuewithsoftwareexpertslive.Inthisscenario,buildingaproductonconsecutiveiterationsisalifeordeathmatter.Here’swhy-andhowtomakeitright.Buildingalivemarketplace//Thenumberonechallengeweneedtomakesurethesupplysideandthedemandsid
3、earevalidatedsimultaneouslyandfollowthesamepathofgrowth.123SupplysoftwareexpertsSupplysoftwareexpertsSupplysoftwareexpertsDemandcollaboratorswhoneedhelpDemandcollaboratorswhoneedhelpDemandcollaboratorswhoneedhelpFirstMVP//validatethetechnology?Ourpainpoint:on-sitetrainingisnote?cientforbigcomp
4、anies,andthatsmallcompaniesonlyhaveforumswhenitcomestosoftwareissues?Basicproductneed:connectingemployeeswithsoftwareexpertslive?FirstStep:makesurewecouldestablishaproperconnectionbetweenaclientandanexpertwithinabrowserusingthenewWebRTCtechnologyThisisSolved’svery?rstMVPHowtoassessthe“V”inMini
5、mumViableProductatthispoint?It’sa1or0situation:ifyourproductworks,thenyoushouldgoon.2ndMVP//fuelthesupplyside?SolvedissupposedtobeusedwithanysoftwarebutwereducedthescopetoMsExcel:ithasalotofheavyusersandiscomplexenough.?Basicproductneed:?ndingexperts.Wecouldhavehiredsome,butitwouldn’thaveprove
6、nthatthereisascalablesupply(freelancersworkingremotely).?NextStep:crowdingexpertswhoareinterestedintakingcallsandhelpingpeopleremotelywithinanon-demandplatform1.Buildalandingpage2.Drivetra?ctowardsit-Directmarketing:#FAILReachwasgreatbutnotthedirectories(softwarecerti?cations)soitledtofewconta
7、ctswecouldn’tevenconvertintoexperts.-In?ltratecommunities:#FAILContactingdirectlypeopleinFacebookgroups,Linkedingroupsledtobeingbannedbyalgorithmsforphishing.-Socialmediamarketing#SUCCESSAdvertisingonLinkedin,targetingskillsandonFaceboo
