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1、M4U1 AdvertisementReadingLetstudentsdothereadingcomprehension.Lead-inLead-inAguessinggame:whatproductdoesthepictureadvertise?DeliveryadNapkinadCoffeeadEarphoneadshampooadAnti-smokingadLearningaimsAfterthisclass,studentsshould:1.fullyunderstandthereadingmater
2、ial2.knowthetwomaintypesofads3.havearightattitudetowardsadvertisementSelf-studyStructureofthispassageReadingstrategyHowtoreadexpositorywriting?1.Introductionofthesubject2.Supportingdetails3.ConclusionSubject/topicAdvertisementsSupportingdetailsConclusionIntr
3、oductionofadsPara1Paras2-4Para5IntroductionWhatanadvertisementis.Doesanadvertisementtellpeoplethecompletetruth?Publicserviceadvertisements.author’sopinions/suggestionsGuidanceandexplorationTask1Whatisanadvertisement?Anadvertisementuseswordsandpicturestopersu
4、adepeopletobuyaproductorservice,ortobelieveinanidea.Task2Commercialad(topersuadetobuyandthentomakeprofit)CommercialadvertisementsTheyalwaysaimtopromoteaproductorservice.Whichkindofadvertisementdoesitbelongto?Whatdotheyaimtodo?Task3Publicservicead(toeducate)W
5、hichkindofadvertisementdoesitbelongto?WhatarePSAsmeanttodo?Publicserviceadvertisements.(PSAs)Theyaremeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.TypesofadsExamplesSimilaritiesDifferencesplacesfoundmethodsusedpurposescom-pl
6、etetruth?Com-mercialadsPSABright-Teethfightsbadbreath!Yestolife,notodrugs.Knowledgechangeslife.newspapers,magazines,theInternet,radio,televisioncleverlanguage&attractivepicturespersuadepeopletobuy;makeprofitseducatepeople×√Discussion:Q:Whatattitudeweshouldha
7、vewhenwemeetsomeadvertisementswhichtellincompletetruth?useourintelligence¬beitsslaveSummaryWhathavelearnttoday?twomaintypesofadshavearightattitudetowardsadvertisementConsolidationFinishtherelatedexerciseonpage5.Writing你班就“廣告”話題展開討論，大家發(fā)表了不同的看法。請根據(jù)下列提示，用英語寫
8、一篇發(fā)言稿。60%的同學(xué)30%的同學(xué)你的觀點(diǎn)豐富多彩促進(jìn)產(chǎn)品的銷售提高人們的生活粗制濫造言過其實(shí)欺騙消費(fèi)者……Howtoexpressopinons?I(don’t)think/believe(that)…Itseemstome(that)…Inmyopinion/viewTome,…/Personally,...AssignmentReviewwhatwehavelearnt.Tha
