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1、初二英語校本閱讀課程中學生英語閱讀新視野第2冊第四單元《咖啡文化》首師大二附中劉靚Guessinggame1.Itisakindofdrink.5.Peopledrinkitathomeorinthecafé.3.It’smadefromakindofbeans.6.ThemostfamousistheStarbucks.4.Peopledrinkitwithorwithoutsugarormilk.2.It’sfamousforitsuniqueflavor.coffeeEspresso濃縮咖啡Latte拿鐵Breve布雷衛(wèi)（半拿鐵）Cappuccino卡布奇諾
2、Mocha摩卡coffeeWhichisyourfavoritekindofcoffee?CoffeeCultureGeneralunderstanding:Matcheachparagraphwithitsmainidea.Paragraph1Paragraph2Paragraph3Paragraph4Paragraph5IntroductionThebeginningofStarbucksAgreatchangeofStarbucksThegrowthofStarbucksTheproblemsofStarbuckschangeproblemsbeginnin
3、ggrowthIntroductionReadingfordetails:Paragraph1Dopeopleeverywherehavethesamecoffeeculture?2.WhendidthecoffeeculturechangeintheUSA?No.WhenStarbucksspreadacrossthecountry.alloverthecountryspreadParagraph2WhenandwheredidthefirstStarbuckscoffeeshopopen?2.HowmanyStarbucksstoreswerethereinS
4、eattleby1981?In1971,indowntownSeattle,Washington,theUSA.Four.Paragraph3&4:FillintheblanksaboutHowardSchultz.①HeworkedinNewYorkforacompanythatmade________________.②HenoticedthatStarbucksorderedalargenumberofspecial________________,andhewas_________.③Hewentto_________toseewhatStarbucksd
5、id.④In1982,theoriginalownershiredhimas______________________________.⑤In1983,hetraveledto______.BackinUSA,hecreateda______________and________atmosphereforStarbucks.kitchenequipmentcoffeemakerscuriousSeattletheheadofmarketingItalycomfortablecasualParagraph41.HowmanyStarbucksaretherewor
6、ldwidenow?Morethan16,000.Infact,thelatestnumberismorethan21,000,in65countries.Paragraph51.WhyhavemanyStarbucksclosed?(underlinetheanswer)Therearetworeasons.Insomecases,thereweretoomanycoffeeshopscompetingforbusinessinonesmallarea;inothercases,insomecountriesthe“feelthesameeverywhere”a
7、tmospheredidn’tmatchwiththecoffeeculturethere.Completethemindmap.(Groupwork)BeginningProblemsGrowthAgreatchangeIn1971...In1981...In1982…In1983......WhatisthesecretofStarbucks’success?CriticalReadingcomfortableandcasualatmosphereHowardSchultz’shardwork…CriticalReadingThinkabouthowtogiv
8、ethec
