資源描述：
《格調(diào)花草茶品牌營銷策劃方案》由會員上傳分享，免費在線閱讀，更多相關(guān)內(nèi)容在學術(shù)論文-天天文庫。
1、格調(diào)花草茶品牌概念會所進入重慶市場企劃營銷策劃格調(diào)花草茶品牌概念會所2015年重慶地區(qū)營銷策劃書www.douhaoyun.com重慶逗號科技有限公司一花一世界，格調(diào)花草茶品牌概念會所進入重慶市場企劃營銷策劃前言在中國，茶文化淵遠流長，中國人也一直有喝茶的習慣，在歷史上，茶也是中國的一種象征。就目前而言，中國茶文化已經(jīng)形成了一種模式，甚至繁衍出以茶為基調(diào)的人文藝術(shù)、茶具藝術(shù)等。品茶論道不僅是文人雅士的高尚行為，更是廣大人民群眾喜愛的一種生活方式。而如今，隨著世界文化多元化，“地球村”等概念的深入人心，經(jīng)濟的飛速發(fā)展，人們生活水平大幅度提高，僅僅是飲中國傳統(tǒng)茶
2、已經(jīng)遠遠不能滿足人們的需求。人們不單單要求味覺上的多重刺激，也要求視覺等多種感官的結(jié)合。這就要求生產(chǎn)者和銷售者給予人們更為豐富的多樣的選擇。這時，我們看到了她——花草茶。然而在中國，大多數(shù)人仍然保持著喝傳統(tǒng)茶的習慣，雖然很多人已經(jīng)開始認識并逐漸了解她，人們只是隨心的嘗試性的或者隨機性的買點花草茶干品回家泡著喝。還沒有形成獨特的花草茶的特定文化，沒有真正有品位和鮮明特色的花草茶飲品店，更沒有一個品牌化，引領(lǐng)時尚消費潮流的花草茶品牌概念店。所以針對這個市場空白及消費者對未來的飲料的選擇需求，我們決定以開辦一個花草茶形象品牌概念會所這樣的專業(yè)店為我們的策劃項目。1
3、一花一世界，格調(diào)花草茶品牌概念會所進入重慶市場企劃營銷策劃目錄前言····································································1一、市場分析······························································2（一）、產(chǎn)品分析···························································2（二）、環(huán)境分析···································
4、························41、經(jīng)濟環(huán)境·····························································42、文化環(huán)境·····························································53、政策環(huán)境·····························································54、行業(yè)現(xiàn)狀分析·············································
5、············55、區(qū)域業(yè)態(tài)總體分析·····················································66、市場容量分析·························································9（三）、花草茶專業(yè)店SWOT分析··············································9（四）、消費者行為分析·····················································10（五）、競爭對手分析
6、·······················································10（六）、項目進入市場的障礙·················································13（七）、市場規(guī)模評估·······················································13（八）、市場趨勢說明·······················································14二、選址與定位····················
7、········································14（一）、選址策略··························································14（二）、專業(yè)店定位························································141、目標市場定位························································142、目標消費群定位······························
8、························15
