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1、21歲，男，浙江萬里學(xué)院，2010屆會展經(jīng)濟(jì)與管理專業(yè)摘要展覽業(yè)具有強(qiáng)大的聯(lián)動性和高收益性等特點，能有力地推動區(qū)域經(jīng)濟(jì)快速發(fā)展，因而越來越多的地區(qū)把展覽業(yè)作為重要產(chǎn)業(yè)來發(fā)展。浙江省作為長三角地區(qū)的重要省份，其經(jīng)濟(jì)發(fā)展水平和地理區(qū)位優(yōu)勢決定著浙江展覽經(jīng)濟(jì)發(fā)展的潛力，近幾年展覽行業(yè)快速發(fā)展，以杭州、寧波為主的展覽大市帶動溫州市的展覽業(yè)迅速發(fā)展，但也和很多剛起步的展覽城市一樣，溫州市展覽業(yè)發(fā)展過程中也存在很多問題，因此，本文對溫州展覽業(yè)發(fā)展進(jìn)行系統(tǒng)的研究，發(fā)現(xiàn)影響展覽業(yè)全面發(fā)展的問題，提出具有針對性的解決措施。本文通過概述溫州展覽業(yè)發(fā)展的歷程，對溫州展覽業(yè)發(fā)展現(xiàn)狀、產(chǎn)生的作用及存在問題
2、展開系統(tǒng)的分析，在此基礎(chǔ)上，明確溫州市在未來階段展覽業(yè)發(fā)展的定位，并從目標(biāo)定位、管理體制、展覽人才、場館設(shè)施和品牌展會等多方面進(jìn)行研究，對這些方面存在的問題提出相應(yīng)的對策建議，旨在為下一步溫州市展覽業(yè)創(chuàng)新發(fā)展提供參考借鑒。關(guān)鍵詞：溫州市；展覽業(yè)；管理；發(fā)展AbstractExhibitionindustryhasastronglinkagebetweenhigh-yieldandothercharacteristics,caneffectivelypromotetherapiddevelopmentofregionaleconomy,andthusmoreandmoreareas
3、oftheexhibitionindustrytodevelopasanimportantindustry.YangtzeRiverDeltaregionasanimportantprovinceofZhejiangProvince,theeconomicdevelopmentlevelandgeographiclocationdeterminesthepotentialadvantagesofZhejiangexhibitioneconomicdevelopment,therapiddevelopmentoftheexhibitionindustryinrecentyears,
4、inHangzhou,Ningbo,mainlydrivenbytheexhibitionshowsthebigcityofWenzhouCitytherapiddevelopmentofindustry,butalsomanyfledglingexhibitioncities,WenzhouCity,theprocessofdevelopmentoftheexhibitionindustrytherearemanyproblems,sothispaperthedevelopmentoftheexhibitionindustryinWenzhou,asystematicstudy
5、foundthatproblemsaffectingtheoveralldevelopmentoftheexhibitionindustry,theproposedtargetedsolutions.Inthispaper,anoverviewoftheroleofthedevelopmentoftheexhibitionindustryinthecourseofWenzhou,Wenzhou,thestatusofthedevelopmentoftheexhibitionindustry,andproblemsarisingfromdeploymentsystemanalysi
6、s,onthebasisofaclearpositioningofWenzhouCityinthenextstageofthedevelopmentoftheexhibitionindustry,andfromthetargetlocation,managementsystem,exhibitionpersonnel,venuesandfacilities,andmanyotherstudiesshowthebrand,thecorrespondingcountermeasuresandsuggestionsontheexistenceoftheseaspects,thenext
7、stepistoprovideareferenceforinnovationanddevelopmentoftheexhibitionindustryinWenzhouCity.Keywords:Wenzhou;Exhibitionindustry;Management;Development.目錄1溫州市展覽業(yè)發(fā)展概述11.1溫州市展覽業(yè)發(fā)展歷程11.1.1招展組團(tuán)的起步階段（1992-1994年）11.1.2多方辦展的發(fā)展階段（1994-2000年）21.1.3行業(yè)發(fā)展品牌階
