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1、社會(huì)資本對(duì)農(nóng)戶新技術(shù)品種采用意愿影響摘要:對(duì)影響農(nóng)戶新技術(shù)品種采用的因素進(jìn)行研究,經(jīng)過(guò)文獻(xiàn)查詢和實(shí)地調(diào)研主要從農(nóng)戶的基本特征和社會(huì)資本兩個(gè)方面進(jìn)行探討,運(yùn)用Logistic回歸分析等方法,對(duì)湖北荊州地區(qū)油菜種植農(nóng)戶新技術(shù)品種采用行為調(diào)查所得的數(shù)據(jù)進(jìn)行實(shí)證分析。結(jié)果表明,農(nóng)戶基本特征中年齡、教育程度、勞動(dòng)人口、種植規(guī)模、種植目的是影響農(nóng)戶采用新技術(shù)品種的重要因素,但種植規(guī)模和目的是較為重要的因素;農(nóng)戶社會(huì)資本網(wǎng)絡(luò)規(guī)模中農(nóng)戶社會(huì)活動(dòng)參與頻度是影響農(nóng)戶采用新技術(shù)品種的重要因素,重點(diǎn)關(guān)注農(nóng)戶與村干部之間關(guān)系因素;農(nóng)戶社會(huì)資本網(wǎng)絡(luò)質(zhì)量是影響農(nóng)戶采用新技術(shù)品種的決定因素,值得關(guān)注的是農(nóng)戶對(duì)經(jīng)銷商的信
2、任質(zhì)量因素的影響作用。關(guān)鍵詞:社會(huì)資本;新技術(shù)品種采用意愿;Logistic回歸分析中圖分類號(hào):F323.3文獻(xiàn)標(biāo)識(shí)碼:A文章編號(hào):0439-8114(2012)21-4937-07EffectsofSocialCapitalonRuralResidents’AdoptionWillingnessofNewTechnologyProductWANGHai-jun1,2,LI19Yan-jun1(1.CollegeofEconomicandLandManagement,HuazhongAgricultureUniversity/CenterofHubeiRuralDevelopment,W
3、uhan430070,China;2.BaoanInternationalAirport(Group)Co.Ltd.ofShenzhen,Shenzhen518000,Guangdong,China)Abstract:Thefactorswhichaffectruralresidents’adoptionofnewtechnologyproductweremainlyfocusedon.Throughtheapproachesofliteraturereviewingandempiricalresearchandfromthetwoperspectivesofdemographiccha
4、racteristicsandsocialcapital,basedonthelogisticregressionapproach,theadoptionbehaviourofruralresidentsinJingzhoudistrictusingthecollecteddatafromthedistrictwasanalyzed.Theresultsshowedthatamongallthedemographicvariables,age,education,labor,scale,andintentionwerethekeyvariableswhichaffectedtheadop
5、tionbehaviourofnewtechnologyproduct,whilethescaleandintentionwereslightlylessimportant;thesocialactivityparticipationfrequency,whichwasincludedinthesocialcapitalnetworksystem,wasanimportantfactoraffectingthe19adoptionbehaviour,therelationshipfactorbetweenruralresidentsandruralgovernmentmemberssho
6、uldbeplacedasahighpremiumfactor.Besides,theinfluenceofruralresidents’trustondealersshouldalsodrawcloseattention.Keywords:socialcapital;adoptionwillingnessofnewtechnologyproduct;logisticregressionanalysis19農(nóng)戶是農(nóng)業(yè)生產(chǎn)的主體,是農(nóng)業(yè)技術(shù)的需求者和采用者。農(nóng)業(yè)科技成果只有被農(nóng)戶接受、消化并應(yīng)用于農(nóng)業(yè)生產(chǎn)過(guò)程,才能轉(zhuǎn)化為現(xiàn)實(shí)的生產(chǎn)力[1]。農(nóng)業(yè)技術(shù)的傳播、采用及其應(yīng)用效果最終取決于農(nóng)民是否
7、采用技術(shù)及如何采用技術(shù)。新技術(shù)品種技術(shù)推廣是促進(jìn)農(nóng)業(yè)現(xiàn)代化和提升農(nóng)產(chǎn)品市場(chǎng)競(jìng)爭(zhēng)力的重要途徑。計(jì)劃經(jīng)濟(jì)體制下,新技術(shù)品種擴(kuò)散大多由政府農(nóng)業(yè)推廣體系自上而下進(jìn)行,其擴(kuò)散速度和效果主要取決于政府的推廣力度。隨著農(nóng)業(yè)生產(chǎn)經(jīng)營(yíng)方式的改變以及種子行業(yè)市場(chǎng)化體系的建立,新技術(shù)品種技術(shù)推廣也由政府行政體系的推廣模式轉(zhuǎn)化為政府參與和市場(chǎng)化運(yùn)行多種模式并存,且越來(lái)越多的新技術(shù)品種通過(guò)市場(chǎng)機(jī)制到達(dá)農(nóng)戶手中。這一變化意味著作為種子接受方的農(nóng)戶具有更大的自主