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1、參展策劃書23目錄一、展會詳情......................................3（一）展會背景....................................3（二）本屆展覽資料................................3（三）前年展會報(bào)告................................41、買家興趣產(chǎn)品及入場觀眾行為分類...............52、參展商調(diào)查...................................5二、概況分析...................................
2、....7（一）公司簡介.....................................7（二）未來10年內(nèi)的規(guī)劃............................7（三）新產(chǎn)品分析...................................8三、參展宗旨與目的................................9四、參展目標(biāo)設(shè)定..................................10五、市場調(diào)查.....................................10六、參展人員...........................
3、..........11（一）員工培訓(xùn)....................................111、環(huán)境介紹.....................................112、工作介紹.....................................123、展前培訓(xùn).....................................12七、參展計(jì)劃......................................13（一）展前........................................131、市場調(diào)查........
4、.............................132、制定宣傳計(jì)劃.................................133、展位準(zhǔn)備.....................................13（二）展中........................................14231、信息采集.....................................142、產(chǎn)品促銷活動................................143、現(xiàn)場活動安排.................................154
5、、展中問題執(zhí)行及應(yīng)急...........................155、媒體報(bào)道.....................................15（三）展后........................................151、收展.........................................152、物品處理.....................................153、報(bào)酬分配及費(fèi)用處理...........................154、展會后的追蹤與管理.........................
6、..155、網(wǎng)站的后續(xù)報(bào)道...............................166、總結(jié).........................................16（四）參展物料....................................161、宣傳資料.....................................162、洽談資料.....................................173、銷售工具.....................................17八、參展預(yù)算....................
7、.................17九、效果預(yù)測.....................................20十、注意事項(xiàng).....................................20十一、小組分工...................................21十二、展前進(jìn)度表.................................22十三、附錄一....
